5 UX Best Practices to Improve SEO

Team TypeStack
Team TypeStack ...
Dec 01, 2022  . 4 min read
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User experience also known as UX is a crucial component of your site's design and marketing strategy that is often overlooked. The goal seems pretty straightforward, but it's a complicated process that demands tons of time in the effort to succeed. If you're looking for ways to improve your website's user experience, so you can increase search rankings drive more traffic boost conversions, and even sales, then this blog will help you with five tips on how you can use ux practices to improve SEO.

Why is user experience so important?

We can define user experience as a design process that focuses more on end-user interaction. SEO happens before the first click. By following this practice, you can attract more people to your website. Photos taking over one's users rna platform it considers their behavior once they're on your website both of them must work for your website to be successful

Five user experience practices that will improve your SEO

#1 Simplify website navigation

If users navigate your site with ease from their devices, they will stay on longer. A content-rich and easy-to-navigate website can do wonders for SEO. A complicated website architecture, even it is more SEO-friendly, can backfire. It can cause users to leave the website sooner. The final goal is to develop an ideal, simpler website architecture that balances the website's goals with the user's goals and desires. Be it your products, services, resources, or anything valuable to the user, they must be easy to find. Your site's navigation should be as intuitive as possible to achieve it.

#2 Reduce page voting time

You might already know that website loading speed is one of the most important elements of SEO. As per Google research, you get a three-second window to retain a visitor on your website. If your website takes too long to load, most visitors will simply leave away. This is an important ranking factor affecting the users' experience.

Here are some UX design tips that can address loading time issues:

  • Stay away from obscure fonts
  • Keep rollover buttons or hover effects imageless
  • Use accordions to segment the content
  • Avoid parallax scrolling especially if you're trying to optimize the site for mobile use
  • Use only high-quality images

#3 Enhanced mobile experience

Mobile responsiveness is crucial for both SEO goals and UX. A full 54 percent of the global traffic comes from mobile. If you do not optimize your website for mobile devices, you might lose more than half of your website visitors. Hence, make use of Google-friendly mobile tools, which will provide you with more insights on how to optimize your site. As the number of mobile users across the globe is increasing, it becomes even more essential to optimize your website for mobile devices.

#4 Use fat footers correctly

The main goal of the footer section is to add more information about the content and provide your visitors with other links that might come help them out. The correct usage of fat footers and websites is a good indicator of great SEO and UX. When users can’t find anything easily, they can always look at the well-structured footer. Think of a footer as a safety net for users that haven't been able to find the information they're looking for. In other sections of your site, it's important to understand that the only requirement for designing a great website footer is knowing what your website visitors are looking for.

#5 SEO-friendly layouts

We often come across beautifully designed sites having perfectly sized paragraphs and the right balance of content. However, even these aesthetics can become a roadblock for good SEO. So, how to make sure the SEO of that website doesn’t take a hit? This can be achieved by having SEO-friendly layouts, having the right amount of content. Experts recommend between 700 and 1000 words per page. Also, you need to consider the readability of set content. Instead of doing lengthy paragraphs consider three to four sentences per paragraph.

Conclusion

So, those are some of the best UX practices followed by most experts to improve SEO. Work on them the right way, and you will eventually start seeing positive results. Also, you need to keep yourself updated with the latest SEO and UX trends. This will help you stay in the game.

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