A Guide to Successful Content Marketing Strategy

Team TypeStack
Team TypeStack ...
Nov 30, 2022  . 8 min read
Table of Content

Creating blogs and social media posts is not enough if you want to impact the bottom line in this competition-filled contemporary world. 

Today, the popularity of content marketing is growing at lightning speed. To cope with it, you need to build an embellished and holistic content marketing strategy. A strategy which will eventually help you attract and engage a clearly defined audience to generate beneficial and successful customer action.

Additionally, integrating a robust and planned content marketing strategy into your products/services can help you improve conversion rate and brand awareness.

Keep reading to know more about content marketing and learn how you can make an engaging and beneficial content marketing strategy.

What is content marketing?

By definition, content marketing is the procedure of publishing different types of materials online to generate leads and grow your business, such as blogs, infographics, newsletters, and many more. When done correctly, this content helps communicate expertise and shows users that a particular brand values them.

The major goal of content marketing is to increase your brand awareness and bring you more sales. In addition, continuously using content marketing builds and nurtures the existing relationship with current and potential customers. Content marketing is said to be perfect when you are able to make your customers feel a sense of partnership with the company or business and think of it as a valuable source of advice and guidance. Because when the purchase time comes, they will more likely choose you than others.

Types of content marketing


Any material you publish online comes under online content marketing. However, online content marketing majorly refers to web pages to make them more specific. 

Having a powerful and strong online content marketing strategy can help you rank higher on search engine pages (SERPs). It makes your content get where you want it to be- right in front of people.

Social media

Around 4.2 billion people use social media globally. So it is not shocking to see that most businesses invest their time and money in social media marketing. You can work with numerous platforms: Facebook, Instagram, Pinterest, LinkedIn, and Snapchat. You can easily share content on these social platforms to let people know about your business or brand. The content can be in any form- photos, videos, live videos, pre-recorded videos, stories, etc.).


Infographic is often used in content marketing because it displays content, information, and data in the simplest, easy-to-understand, or in graphic format. 

Infographics can effectively convey your content through simple, short statements and clear images. If you want to make an educational and complex topic easy to make your audience understand properly, then an infographic is your answer.


With blogs, you can do a lot of things because they are a pretty powerful type of inbound content that allows for a lot of creativity in terms of their purpose and topic. For example, you can promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information. 

In a nutshell, blogs give you various ways to market your content.


Nowadays, people are spending more and more time listening to podcasts. Over 60 million people listen to it across the Spotify and Apple Podcasts platforms. And this is part of the reason why many businesses, brands, and media outlets are creating and sharing their own podcasts. 

Not to mention the space they give for creativity because there you can talk about any topic of choice. Also, with podcasts, you can decide on other factors as well, such as the number of episodes, who you want on the podcast, where you want to advertise it, and various other factors.


According to various research and studies, 73% of consumers prefer video to learn about a brand's product or service. Also, video marketing can increase conversions, enhance ROI, and help you build strong relationships with audience members. 

Also, you might choose to share your video content on social media platforms, a co-marketers website.

Paid ad

Paid ads are beneficial when paired with inbound marketing. It helps you reach a broad audience and allow you to position yourself wherever you want to be seen.

You can share paid ads, social media, landing pages, banners, and sponsored content in various places.

What is content marketing strategy?

Creating and launching a competitive content marketing plan is a content marketing strategy. This specific plan is the roadmap for all the content you and your business need to create. This includes all kinds of written and visual materials.

So basically, your content marketing plan is the “what”, and your content marketing strategy is the “how” of any content. In addition, content marketing strategy answers questions like how your content marketing plan will increase brand awareness or improve lead generation.

Importance of content marketing 

As mentioned above, content marketing helps boost conversions/sales, directly proportional to educating your leads and potential customers about your brand, products, and services. 

Content marketing allows you to build a strong relationship with your prospects and show them how your products/services are solving the problems they face. In addition, it is a great way to create a sense of community around your brand.

Make a successful content marketing strategy

Consider following these points to create a content marketing strategy that will help you get a profitable result:

1. Determine your goals

When creating a content marketing strategy, the first thing you should do is determine your goals. The goals should align with your brand and business/company's broader goals. 

Here are some examples:

  • Improve brand awareness

Brand awareness is crucial to help audiences understand, recall, and feel a sense of comfortability with your branding and products. Building brand awareness amongst the target demographic can help your brand become top-of-game when these consumers research and purchase.

  • Boost conversions

Conversion rates help compare and counter the performance of numerous advertising channels or platforms. In addition, they tell you the result and measure the success of campaigns created by you. When scaling a campaign, they can also be used to set ROI expectations.

  • Improve customer engagement and many more

The customer engagement strategy involves interactions and activities in an efficient plan to create an excellent customer experience- it includes before and after the purchase experience. The procedure consists of several communication channels to improve satisfaction, build relationships, and nurture your customer base.

The better the engagement, the longer your customers stay with you. Gradually helping your business grow, increase your profits, and decrease customer churn.

2. Set your KPIs (Key Performance Indicators)

Setting the KPIs for your determined goals should be your next step toward a successful content marketing strategy. Because KPIs will help you measure the efficiency of your set goals for the organization. 

You can divide your KPIs into high-level KPIs; to focus on overall performance and low-level KPIs; to focus on procedures among different departments.

3. Decide your content type

As a seller of a product or a service, you should be well aware of your target audience and buyer personas. Because it will help you decide on the content type, you will focus on creating and distributing.  

You can narrow down the type of content by finding answers to questions about your target audience. For example- 

  • What challenges do they face?
  • How your product/service can help them grow?
  • What exactly do they want from you?

4. Pick your content platforms

After deciding the type of content you want to go with, in your marketing, it is time to pick platforms from which you will share content to reach out to your prospects. 

Though for a specific type of content, the platform would remain the same. For instance- If you've created an Instagram post, your sharing medium would be Instagram only.

5. Set your budget for marketing

Budgeting is as important as content in marketing. So next to the decision on content type and platform, you need to set the budget for your content marketing. As you will need certain software and tools to sharpen your reach to your audience. 

Also, your responses and marketing activities can majorly affect your budget- it might increase or decrease. 

6. Create and distribute your content

For the consumption of your products/services, you should create as much content as possible and distribute it through various platforms. 

Make sure you share content with your potential customers and audience consistently. For this purpose, you can maintain a content calendar that will ensure your team remain on top of their work and you remain on top of the market.

7. Examine and estimate your results

Examine your results thoroughly and make changes accordingly. Because the more you will enhance your content marketing efforts, the more you will reach your audience.


You might find that certain methods and procedures continue to change, but the core principles will remain the same. All everyone wants is- More customers! 

So, follow this guide for the content marketing strategy to increase customer engagement, boost conversions and achieve profitable growth.