19+ Best Content Marketing Tools for 2023

Team TypeStack
Team TypeStack ...
Dec 07, 2022  . 8 min read
Table of Content

Most marketers today are using the best content marketing tools to develop content marketing strategies to boost revenue, sales, and brand awareness. Indeed, AI tools for content marketing cannot replace human innovation and creativity. But they can smoothen the entire process and get the execution done efficiently.

List of best content marketing tools

There are tons of content marketing tools available to make things easier for you. If you want to get started and make the most out of your campaigns, we have curated a list of the best content marketing tools you can use in 2023. Check them out!


HubSpot is undeniably one of the best blogs and tools when it comes to content marketing. They offer multiple content marketing tools that can help a business grow. With excellent CMS and marketing automation, it allows marketers to centralize everything. Most of their tools are free to try, which include popup tools, live chat, and more. Its pricing is divided into 3 stages: Starter, Professional, and Enterprise.


SEMRush has been best known for Search Engine Optimization (SEO) and gives detailed insights into search marketing. And we can’t deny that SEO plays a crucial role in content marketing.

For example, using their tool, marketers can easily compare the keywords your competitors and you are ranking for. It even helps in identifying the keywords from a long list, even the ones that you weren’t aware of. You can do a one-month free trial and see how it turns out for you.


It is a marketing automation platform and email marketing service, where you can set up automated & engaging emails for your customers. Content marketing is incomplete without a full-fledged email strategy. Once you have set up your email campaign, you can have access to the dashboard to gain valuable insights like total orders, total revenue, average subscribers rate, and more.


The next on the list of best content marketing tools is WordPress. Unsurprisingly, it is also known as one of the top content management systems. You can create a blog or a website on this platform. Furthermore, it even offers various themes, plugins, visitor tracking, and more.


Buzzsumo is another popular content marketing tool that can be used to find the topics and content that will create a buzz and attract your potential audience. You can even get details about the top influencers in your industry. And connect with them to collaborate and boost your business.


Trello is an ideal platform for team and project management. Content marketing is no easy game and everything needs to be in one place. This tool allows you to store all your ideas, and content, and even use it for other things like growth experiences.


Producing content is a daunting task. Thus, it is important to keep all the details of the project in one place. Airtable is a great tool for managing tasks, sharing data, team/writer management, creating a content calendar, and more.


Apart from MailChimp, you can even use GetResponse to set up emails for your customers. The tool even allows businesses to set webinars, automation, and landing pages for business growth. Email marketing can increase your customer retention rate and is an important strategy to align with your overall content marketing efforts.


Leveraging SEO can improve your search engine results and generate leads. Ahrefs is an excellent SEO tool that provides an in-depth analysis of your campaigns. The analysis can help you in filling content gaps by identifying the problem and taking suitable action.

Google Analytics

Content marketing can help your brand grow. But it can even pull your business down. Therefore, it is important to track your campaigns and get valuable insights into them.

By leveraging the power of Google Analytics, you can easily track business metrics like submissions, product purchases, and more.


Today, content production happens in bulk. Because a brand needs to improve its presence on different social media platforms. HootSuite helps businesses to schedule their content for their desired platforms.

Its dashboard even allows you to view the planned social media content calendar. Now you can say goodbye to manual posting and be ahead of time to post content at the right time on the right platforms.


Things don't end with creating and executing an excellent content marketing strategy. It’s also important to understand your user behavior in the end. And Hotjar is an excellent tool to understand your customer behavior.

To be more specific, it helps in understanding the behavior of visitors on your website. It tells about the overall user experience through tools like on-site polls, session replays, surveys, and more.


Grammarly has been working as a savior for many writers and marketers. Users aren’t going to trust you if your content is full of writing errors. Because if you can’t make your writing proper, you definitely can’t help them.

Therefore, it is important to be aware of both small and big errors after analyzing your writing. Grammarly free tells you about basic spelling and punctuation mistakes. Whereas, its premium version gives you in-depth insights.


Content marketing isn’t just about writing content and publishing it. For example, if you are posting on social media platforms like Instagram, you cannot depend solely on text-based posts.

You need to create and share high-quality images to create the first impression. Unlike Photoshop, Canva doesn’t require expertise in graphic design. Your creative mind and their beautiful templates will help you create some amazing posts for your content marketing campaigns.


Along with Instagram and LinkedIn, Twitter has become one of the best social media platforms for content marketing. In simple words, having a presence on Twitter is important because it may help your brand position as a thought leader in a particular industry.

Through Tweriod, you can easily analyze your brand’s Twitter account insights like the best day and time to reach your potential target audience, tracking when you get the most replies and social mentions, or the best time to post tweets on the platform.

This analytical report will help you prepare and execute a content plan easily. Twitter is a good place to post content and this tool will help you post at peak engagement hours.

Google Optimize

Even if your website has a good design and great content, you may still want to know the web pages that are performing the best and the ones that are performing the worst.

Google Optimize tells you about the web page that your website visitors engage with the most. The tool even allows you to do A/B testing for free. You can make changes on your website accordingly, A/B test them, and see what is working best for you. The best part about this tool is that it is free of cost!


Sales funnels are important, especially when you want to improve your brand’s internet presence. Because it is an important factor to increase the average order value and turn the leads into customers.

You can easily create sales funnels with the in-built templates by ClickFunnels. It will save you time and increase the company's effectiveness. Its features include A/B testing, hangout funnels, sales funnels, auto-webinar funnels, and more.


This entire list is all about content marketing tools that will not only help in boosting business growth but even save time and effort.

Loom has recently become popular and is being used by many marketers for creating tutorials, presentations, or giving feedback to team members. It allows everyone to create, edit, and share the content videos with others.

Furthermore, it saves a lot of time. For example, if a writer has written a blog and there are some minor changes you want to explain to him. You can simply create a loom video, record the screen, and share it with him. There is no need to schedule a separate call to explain 5-minute feedback.


Search engine optimization is great. But writing for SEO can be quite intimidating. Because you need to create valuable content along with adding relevant keywords without making it sound forced.

Yoast is one of the best tools when it comes to writing for Search Engine Optimization. It helps with optimizing content for keywords, suggesting relevant internal links, editing meta descriptions, and more. This tool even has indicators in the form of yellow, red, and green color, which says if your web page has been properly optimized or not.


The last on the list of best content marketing tools is Evernote. It helps in organizing all your content ideas in one place and sharing it with your team members. Moreover, you can access this tool from both your computer and smartphone.

Final Thoughts

These 19+ best content marketing tools will make your life much easier and get your tasks done quickly and effectively; however, make sure you also have a killer content strategy in your mind. Only then, you will be able to crack excellent content marketing campaigns.