10 Best SEO Audit Tools (Free & Paid)

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Every website owner has to perform routine SEO audits. They enable you to recognise and address the main problems that could negatively affect your search engine results. However, personally examining all of your pages could take a while. The procedure may be automated with the use of the best SEO audit tools, which also guarantee that all crucial elements are assessed.

SEMrush Site Audit Tool

SEMrush is one of the most well-liked bundles of tools for website optimization and provides a full array of SEO capabilities. Numerous features, ranging from keyword research to rank tracking, are available.

One of these tools is a potent SEO audit programme that comes with everything you need to analyze key SEO elements. The Site Audit tool from SEMrush searches your web pages to evaluate any technical SEO concerns and provides you with a summary of how well your site is doing.

With each audit, your site receives scores for crawlability, HTTPS, site performance, internal linking, and markup in addition to a general health score. Charts that display loading times, content problems, and JS and CSS faults are also available.

The technical SEO audit tool displays a list of the most critical problems that you need to address. You may categorize the issues by type and organize the tasks according to importance. Additionally, filters are also available.

Google Search Console

Google Search Console is a free tool that enables website owners to keep track of how well their site is performing in Google searches. The programme not only displays where your current keyword ranks but also offers a number of SEO audit tools that you may use to identify any technical SEO problems. You may check how your pages perform based on actual data with the Core Web Vitals report. You can see which ones load quickly and which ones require improvement.

Your mobile web pages are assessed for mobile-friendliness in the Mobile Usability report. You may scan certain URLs using the URL Inspection function to check for issues with coverage, mobile usability, and other factors.

If there are any problems, Google will identify the pages that need to be fixed, describe the issue in detail, and provide possible solutions. You can finish Google's validation procedure after fixing the problem to confirm that the issues have been fixed.

SiteChecker Pro

A cloud-based web crawler called SiteChecker Pro enables you to find the technical SEO problems that could be affecting your website. You get a thorough technical SEO assessment with the SEO audit tool. Other SEO functionalities, such as rank tracking, site monitoring, and backlink tracking, are also available on the platform.

Each audit includes a full list of both site-level and page-level issues as well as an overall site score. The programme will give you an email message with the specifics when there are serious concerns with your site so you can take immediate action.

Additionally, SiteChecker continuously assesses your performance and refreshes the items on your to-do list. The in-depth how-to manuals offered by SiteChecker are quite useful. These can be used for fixing the problems impacting your website.

It has three plans to offer :

  • Basic: $29 per month
  • Startup: $49 per month
  • Growing: $99 per month

Screaming Frog SEO Spider

An SEO audit tool called Screaming Frog SEO Spider lets you extract and audit data so you can address the major SEO problems and enhance your on-site SEO. This tool can scan websites of any size, and you can see the findings instantly. You can choose the crawling to happen at predetermined intervals using Screaming Frog SEO Spider, and the data will be automatically exported to Google Sheets among other destinations.

Additionally, the tool enables you to link your Google Analytics and Search Console accounts to enrich your reports with additional information. Screaming Frog is a desktop application that has a less user-friendly design than other SEO audit platforms.

There are both free and paid versions available. There are restrictions on other functions and a 500 URL crawl cap in the free edition.

Bing Webmaster Tools

Similar to Google, the Bing search engine may be a useful source of targeted traffic while being frequently disregarded. Microsoft's Bing Webmaster Tools tool allows you to monitor and control how well your website performs in search results. You may crawl your website at any time to check for typical SEO problems with the Site Scan tool.

The Bing Webmaster Tools are available for free! After signing up, you can link your website and begin tracking the SEO health of your site right away.

Site Audit from Serpstat

Serpstat is a cost-effective all-in-one SEO toolset that includes a Site Audit tool to assess how optimized a website is. Pricing for Serpstat starts at $69/mo. It also displays a list of all the technical problems your website is experiencing. When you start a new project on-site audit, it will immediately begin scanning your site, and after it is finished, you will receive a detailed report.

Serpstat has the following 4 pricing packages.

  • Lite plan: $69 per month
  • Standard plan: $149 per month 
  • Advanced plan: $299 per month 
  • Enterprise plan: $499 per month

Google Lighthouse

An open-source programme called Google Lighthouse can improve the SEO score of your web pages. You can launch this Google Lighthouse via the command line, ChromeDevTools, or as a Node module. You may also use a Chrome extension to run the roll.

You must first visit the website you want to audit in order to use ChromeDevtools or the Chrome extension. After that, while staying on the website, you may perform the audit and see the outcomes. Google Lighthouse is free software for SEO audits. You just need to visit the page to be analyzed and download the Chrome extension to reap the benefits.

PageSpeed Insights

Another Google SEO audit tool is PageSpeed Insights, which is free to use. Similar to Lighthouse, the tool evaluates your URLs and gives them a grade based on its findings.

PageSpeed Insights concentrates on user experience and loading times. You must go to the PageSpeed website, enter the URL to scan, and start the audit in order to use the tool.

PageSpeed Insights bases its findings on actual user experiences with your site when they access it through Google Chrome. Passed audits, diagnostics, and opportunities are the three components that make up the audit report.

All of the SEO components where the URL performs properly are listed in passed audits.

Diagnostics displays information on particular performance facets of your website along with suggestions for improving those facets.

SERanking Website Audit

SERanking is an all-in-one SEO solution that comes with a technical website audit tool. You may evaluate the important search factors for your website using the audit tool's comprehensive set of capabilities, which is simple to use.

You can use the SERanking SEO audit tool from your account by entering the website URL. This tool can explore up to 1,000 pages in under two minutes, and an overview report is created with the most vital findings.

You must subscribe to a plan that covers all of SERanking's SEO capabilities to utilise the site audit tool, a premium service. There are three options: Business, Pro, and Essential. The cost of each plan is determined by the refresh interval you choose for the search rankings check function as well as the kind of payments you want to make.

SEO Analyzer

The famous SEO guru Neil Patel's Ubersuggest SEO programme includes SEO Analyzer. Ubersuggest offers keyword research, rank tracking, and backlink tracking capabilities in addition to the site audit tool.

You may easily establish projects in SEO Analyzer for each of the websites you wish to evaluate; thanks to its user-friendly interface. Like other platforms, it doesn't have the same options for scheduling or filtering your crawls, but you may start one by rapidly inputting the URL and pressing the search button. Multiple elements of the SEO audit report are included, including overview metrics, a list of pages found, and a list of SEO concerns.

Free and premium versions of SEO Analyzer are available. You are only allowed three searches per day in the free version. 

There are three tiers to the paid subscriptions:

  • Individual: $29 per month
  • Business: $49 per month
  • Enterprise/Agency: $99 per month