Content Hubs: Where SEO and Content Marketing Meet

Team TypeStack
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Content hubs are the perfect amalgamation of content marketing and SEO. In terms of look, these pages look just like normal pages. However, content hubs were designed strategically leveraging the power of both content marketing and SEO. The results you get through content hubs come in the form of tons of links, a massive rise in organic traffic, and gaining authority on the subject. In this blog, we will talk about everything you need to know about content hubs. 

Why do content hubs work?

Well, the reason is simple to understand. Content hubs help develop semantic relationships between content pieces. Let’s take an example. So, if you have a page related to vegan dieting. In that page, you can talk about sub-topics like what kind of vegan food to eat, the advantages of the vegan diet, vegan recipes, and many more. Now, if we take a broader look, we will find that reading this content hub page will be more like reading a book. Likewise, you can create one more post or page and then link them together. It will tell search engines that the topics you have covered are related to one main topic, i.e. vegan food. In addition to that, having a logical structure will make sure a better user experience. 

Different parts of content hubs

Well, there are three parts we need to talk about. The first part of any content hub is called pillar content. On this page, you will cover a resource of an in-depth guide on a broad topic. The second part is called sub-pages; they are also referred to as cluster content. The content on these pages is more specific to a certain topic. In other words, you go in-depth on this kind of page. And, the third part of content hubs is hyperlinks. These links connect the hub page to its subpages. Likewise, the subpages should also link back to the content hub. 

Why content hubs are so powerful?

Actually, there are two reasons why content hubs are so important from an SEO perspective. First of all, content hubs help you build topical authority on your website. You get a chance to build relationships between the web pages by leveraging internal links. Secondly, when you receive backlinks to any web page within the collection of content, all web pages can get this advantage, mainly because the pages are strategically linked together. Going by this theory, your web pages should rank higher, thereby allowing you to get optimum traffic on a particular topic. 

How to create hubs for your site? 

You should start with brainstorming ideas for your content hub pages. Before finalizing the topics, there are a few questions you should ask yourself. It will help you figure out whether it would be a good page or not. The number of subtopics that can fit under the main page is one of the key questions. Avoid topics that are too narrow, because you won’t get a lot of sub-topics to write about. Does the topic have enough search volume? This is the second thing you should ask yourself. 

So, keep the above-mentioned things in mind and start working on content hub pages that can deliver great results!