With a vast majority of people acknowledging the importance of content marketing, you, as a business owner, cannot say 'NO' to content scaling. Otherwise, you will have to be left behind. Want to know how to proceed in the same direction? If so, read on to learn more about the steps to follow to scale your content creation.
Any business, irrespective of its industry, should take its content production seriously if they wish to stand out in the fierce competition. So, one should never overlook the importance of content scaling.
Scaling up your content creation efforts comes with many incredible benefits. It is a fantastic way to boost brand awareness.
Here, in this comprehensive blog post, we will focus on letting you know the key steps that you need to follow for effectively scaling your content creation strategy.
These steps will help you streamline your content marketing processes and help you achieve best-in-class outcomes. But, before that, we will discuss what is content production scaling and the critical benefits that you would be able to reap with the aid of content scaling.
What is content production scaling?
Many people think that scaling content production is only about creating more blog posts and other forms of content. It also involves better serving your buyer persona by offering them informative material to help them throughout their buying journey.
So, content scaling is all about creating high-quality posts that are assured to add value to your audience. It means that every post you produce must fit into your planned strategy. By ensuring this, you would be boosting the growth of your blog, and that too at a constant rate.
Essential benefits of content scaling
As already mentioned above, content scaling tends to offer a large number of benefits to your business. It enhances brand awareness, increases traffic, and drives qualified leads to your company, thereby boosting your revenue.
Whenever you scale your content marketing strategy by producing high-quality content, you are helping increase your website's search rankings. It is because Google provides the utmost priority to quality. So, instead of publishing a higher number of articles every week, your main goal should be to create and publish quality content.
Proven Steps To Enhance Your Content Marketing Strategy
1. Enhance Efforts To Shape Your Content Production Process
You first need to understand the whole process and the steps in content curation. You must break down your writing procedure into many small steps. The key steps are as follows:
- Finding keywords
- Settling on a content format
- Editing and proofreading
- Adding images and screenshots
- Incorporating internal and external links
- Final quality checks
After that, you can delegate responsibilities to your team members so that they can start working on producing the content.
2. Focus On Organizing Your Content Creation
Crafting content without adequate planning is not going to help you. Instead, your main goal should be to move ahead only after you have organized and planned everything well.
It is essential for you to bear in mind that one of the critical purposes of content marketing is to educate your audience, solve their queries, lead them all through the buying journey and add value.
It is where your inbound marketing strategy comes into play, which focuses on curating content depending on the positioning of your customer in the sales funnel.
Some good examples of formats for every stage of the funnel include the following:
- Bottom: Demos, reviews, testimonials, case studies
- Middle: Quizzes, eBooks, infographics, podcasts, blog posts
- Top: Videos, webinars, blog posts, interactive materials
3. Maintain a Content Calendar
The content calendar or editorial calendar has become a valuable tool for organizing your content production activity. It is a written schedule of when and where you plan to publish impending content.
Also, with its help, you could efficiently divide your team's upcoming workload and make it more manageable. So, by employing this specific tool in your content planning process, you can save a lot of your time.
You now have to spend less time figuring out what to write as you have already created a comprehensive plan. Instead, you can invest that time in curating top-quality content for your business.
It also makes sure that the content published on your website is within the scheduled time. You can create the calendar for an extended period, i.e., for a few months, to avoid taking hassles now and then. So, it is another fantastic way to maintain consistency and content scaling.
4. Build a style guide
You may be currently managing the content marketing aspect of your business on your own. But, with your blog's growth, it will become crucial for you to add new members to your team to accelerate the content creation process.
You can outsource your requirements to a trusted agency or service provider if you don't want to take the hassles of building an in-house team. However, you should ensure that the new professional you have decided to work with is well-aligned with your unique project requirements.
For this, you will require to create a style guide which is a vital resource to ensure the quality standard in the content generated for your business. This document will discuss your expectations, i.e., what you want them to cover in the content they create for your website.
Also, creating additional manuals for particular activities like writing, planning, development, and design are recommended, as it will help you specify more technical elements.
5. Recycle existing content
If your blog already possesses loads of content, you can always use it to create something unique. By utilizing this, you would also be able to build topic clusters. All you need to do is make a detailed list of the main topics covered.
After that, you can start creating specific posts using long-tail keywords. It is a great way to bolster your core posts and increase your content's reach.
Another great thing you can do is convert infographics and eBooks into smaller pieces like blog posts, social media posts, etc. if you already have some of the best ones in your hand, you can transform those into other formats, such as images, videos, etc. Following this step also helps in boosting the user experience.
On a final note!
The steps mentioned above are a few practical ways you need to consider to make your content scaling efforts successful. Scaling up your content curation requires your utmost commitment if you want to make the most out of it.
Hopefully, you have found this detailed blog post to be informative.
For any of your further queries, feel free to write to us in the comment section below.
Frequently Asked Questions
How Do You Scale Content Production?
You should employ the right processes, systems, and tools to scale your content production strategy efficiently. These will help ensure that your content's quality scales with your production.
What's The First Step To Scaling Up Content Production?
The first and the most integral step of scaling up your content production involves conducting an audit of your existing content process and then moving on to structuring it.
How Do You Produce Content?
To come up with great content, you would require making specific considerations that incorporate the following:
- Begin with an idea
- Carry out exhaustive research
- Ascertain the direction of your content
- Craft a catchy headline
- Start writing
- Proofread and make sure that the formatting is correct
- Add visuals, links, etc.
If all of this sounds overwhelming or you lack the time or resources to successfully carry out the overall process, hiring a professional content writer would be best. The best part about opting for their assistance is that they will manage this aspect meticulously as per your needs.
You can use TypeStack to help you with your content scaling process. TypeStack is a CMS tool used to write and publish content. It auto optimizes your blogs for technical SEO and speed.