Grab more attention with strategic content promotion

Team TypeStack
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Content creation is one of the most creative and stimulating jobs in modern times. It is what gets the product or service across to the audience and delivers the main objective of the firm. Content is the best form of expression as it explains facts and figures with a resonating story. It is important to extract maximum utility from it, as the amount of blood and sweat that goes into content creation is invaluable. Hence, building an effective content promotion strategy is crucial.

Generating brilliant content is only a tiny aspect of the bigger picture, as it is practically of no use if it is not reaching its target audience. Understanding and reaching your target audience is a critical content promotion tactic. The all-round effort that you put into content creation and marketing goes to waste if your target demographic is not able to get a glimpse of it. Moreover, companies often invest in external marketing services but still see little to no improvement, which further hampers the long-term SEO strategy and causes unwanted disruptions in business. Hence, it is safe to say that content promotion planning is an important step in publicising your content to the right audience.

Ways you can promote your content

1. Social media shares

The best way to make your content engaging is to allow it to get shared across social media platforms. This is different from sharing the URL address of your website, as incorporating share buttons that are visible makes the whole process convenient for the user. Moreover, if the user sees a share button that is readily available, they are more likely to share your content. Hence, it is important to give users the power to share your content amongst themselves so as to grow your consumer base.

2. Master your SEO techniques

The best strategy that you can follow is to have your content ranked by Google. This is because your content is bound to receive traffic as long as it is ranked and identified by Google. Furthermore, it is not only important to get your website ranked, but it is also important to get a high ranking. Since most users end their search after going through Google’s first page of results, it is crucial to employ innovative SEO strategies that help your content rank higher. This includes identifying the exact needs of your audience in order to do keyword research and being congruent with the search intent to get a favourable ranking.

3. Modify your content

Producing just one type of content can get monotonous which makes it vital to get creative. Many users prefer watching a video rather than having to go through an entire article, which speaks volumes about the type of content that is consumed the most. Video has become one of the most consumed forms of media, and focusing on generating video content can broaden your target audience.

4. Focus on organic engagement

Working on increasing organic engagement of your content can do wonders as it helps in customer retention and a higher Google ranking. Including certain keywords that are frequently used by your target audience will certainly increase user engagement. Moreover, it is also crucial to see how your competitors are using those keywords so as to have an edge over them.

5. Create an active social media presence

While this seems like a monotonous tip, cultivating an online presence can do wonders for your brand. This is because content promotion does indeed require promotion, which makes it imperative to share it on various social media platforms like Twitter, LinkedIn, Facebook, etc. Apart from creating social media posts, you can also use newsletters to inform your customers about the latest developments. While managing different social media accounts can be a task, especially if your user engagement is on a larger scale, you can always opt for third-party services that offer copywriting as well as social media managing services. This way, your content and marketing team will be able to work closely without any hassle.

6. Add internal links

The best strategy to encourage content promotion is to add internal links to your content. Adding internal links will help you direct your customers to related content on your website, which will keep them coming back and glued to your content. Moreover, adding these links will allow your customers to see what more you have to offer. All of this combined will ultimately result in elevating your performance in terms of Google rankings.

7. Find the right communities

Identifying the best social media for you to share your content on will make the whole journey of content promotion much easier. This is because every type of content has its own niche and there are a plethora of communities on Facebook, Discord, Instagram, Reddit, etc., where your content could resonate with a lot of users. Instead of just dropping a link and spamming the group, you could engage with the users and participate in discussions so as to promote your content. Those who relate to your content are bound to share it with others, thus resulting in real user engagement.

8. Acknowledge your resources

If you have taken inspiration from a certain blog post or a content creator, always acknowledge it and even write to them. Informing your resources is a great ethical practice to follow which will also benefit your content promotion strategy. Cultivating a relationship with like-minded professionals will always help your content promotion technique, as your contacts are most likely to share your content as well.

9. Ask for feedback

It is imperative for your users to engage with the content that you create, and engagement cannot be one-sided. In order to elevate your content promotion and get more users to like what you bring to the table, always ask for feedback and comments. Involving your users in a dialogue is bound to increase engagement on your posts. Posting surveys and polls on your social media accounts is an excellent way to engage with your audience and work on your overall content promotion strategy.

10. Schedule your content promotion

Generating content at just any time of the day will hurt your user engagement. Hence, it is advisable to share your content by first identifying the internet usage of your audience. Timing makes a world of a difference in content promotion, as every target audience has different needs and you do not want to share your content when your audience is sleeping or at work.