7 Ways to Use Semantic SEO for Higher Rankings

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Ways to use semantic SEO for higher rankings - TypeStack
Ways to use semantic SEO for higher rankings - TypeStack
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Search engines like Google and Bing have become an integral part of our lives, irrespective of the fact that you are a customer or a business. Customers use Google to search for products and services they want to purchase, look for any information they require, and whatnot. When it comes to businesses, they make the most out of the power of search engines to reach a wider section of the audience.

However, the algorithms that run these search engines keep on changing, and it is imperative to be on top of these changes if you want to make the most out of them.

Over the last few years, there has been a significant shift in the way search engines work. They have started to implement semantic SEO to have a better understanding of the human language, and in return provide the users with a better experience.

We all have heard about the importance of keywords when it comes to search engine optimisation (SEO). But, with the introduction of semantic SEO, a single-use keyword approach is not enough.

So, it's time we understand this term a little better.

What is semantic SEO?

Long gone are those days when search engines would show results exactly according to what you entered in the search box. Semantic search is a search engine’s attempt to generate the most accurate search engine result page (SERP) results, by understanding the intent of the searcher, the relationship between the words, and the context of the query. Semantic SEO is the process of creating more in-depth and correlated content which would showcase as high-quality and authoritative content for web crawlers. A Semantic search SEO strategy is focused on optimizing your content in a way that it ranks at the top of a relevant SERP.

Let’s go into more detail about this.

What is meant by semantic search?

In its literal sense, semantics is the philosophical study of meanings. Semantic search is referred to as a data searching technique, where a search query aims to not only show results according to the keywords entered but also by being able to determine the intent and the context of the words that an individual is using for conducting a particular search.

What this does is, it provides an overall enhanced experience to users by ensuring that search engines understand exactly what a user is trying to look for, even if they are not able to use the right keywords.

Let’s have a look at what semantic keywords are, by reviewing these examples.

What are semantic keywords examples?

If you search for the term ‘yoga’, you would notice that Google shows many related searches that it thinks you might be interested in. This is an example of what semantic keywords are.

Benefits of semantic SEO

Improves the quality of your content

Helps Google support you in reaching to your audience

Enhances customer relationships

Enhances your users’ search experience

Helps Google rank your website higher

Increases internal linking opportunity

7 ways to use semantic SEO for higher rankings

Every website wants to be ranked at the highest position possible in SERPs. One of the most powerful tools to have in your arsenal to achieve this goal is semantic SEO.

So, here are 7 ways to use semantic SEO for higher rankings.

1. Answer user’s questions

Whenever you are writing content for your website, always ensure that you are not writing to simply add keywords. You need to be able to answer your users’ questions with your content. The best way to create content around that agenda is to put yourself in the shoes of your users.

You must understand the intent behind the keywords that are being searched for. Once you can do that, try to predict what would be the next question that can be asked regarding the same topic.

Some reports suggest that out of the 2.5 million search queries, the People Also Ask (PAA) SERP feature of Google displays around 49% of all of these search queries. So, this means that including common questions that users are asking related to your keywords are a great way to improve the semantic depth of your content.

2. Enhance your keyword research

Semantic SEO revolves around topics, but that doesn’t mean that keyword research takes a back seat. Finding and using the right keywords is still one of the most important tasks related to SEO.

However, there is one thing to note: Google doesn’t rely on just one keyword per page. You need to ensure that the content you are creating consists of multiple keywords in the same semantic cluster. That means, having a cluster of keywords that share the same semantic relevance.

This increases the number of keywords in your content and allows the search engine to rank your website for more keywords.

3. Implement structured data

The language of search engines is structured data, and your content must speak its language. You should provide content that is organized so that search engines can understand it better.

If the search engines can understand your content better, it is easy for them to show your website in snippets and SERPs when relevant searches are made.

When you implement structured data on your website, you classify the content on your webpage, which alerts the search engine of your subject, description, and function.

In layman's terms, structured data adds an extra layer of context on top of your existing content, ensuring that Google can make sense of what your content has to offer.

4. Create topic clusters for your website

Topic clusters are very different as compared to keyword clusters. As keyword clusters contain a cluster of keywords that are related to a single piece of content. However, topic clusters contain clusters of keywords that are not restricted to just a single piece of content.

Topic clusters are a great SEO tool, as they are a large group of pieces of content that revolve around a specific topic. This enables the search engine to rank your website higher and judge your website to be more authentic and trustworthy.

5. Increase the topic depth and length of your content

One of the simplest and most effective semantic SEO strategies is to increase the length of your website’s content and provide your audience with more insights and a comprehensive look at your topic.

However, content’s length is not considered to be an official ranking factor but when it comes to semantic SEO, the longer your content is, it’s more likely that it displays a stronger semantic signal.

When it comes to increasing the length of your content, always ensure that you are not stuffing it with keywords, and avoid repetition, just to increase its length.

So, what’s the best way to increase the length of your content? You should ensure that you are providing specific, detailed, and in-depth information related to your main topic.

6. Utilize content optimization software

Semantic SEO can be a tedious craft to master, especially for the ones that have no prior experience or knowledge regarding SEO. So, to aid them, there are many content optimization software tools available in the market to choose from.

These software tools identify all the semantics involving related terms in no time. They also provide you with all the necessary terms, questions, and topics that you should include in ensuring that your semantic SEO game is strong.

In other words, content optimization tools do all the hard work for you, and ensure that you reap the benefits from it.

If you are someone who wants to learn how semantic SEO works, you can compare your efforts with the results of the software to compare and analyze the difference.

Some of the content optimization software tools that you can use are:

  • Google Docs with Grammarly extension
  • Notion
  • Ahrefs
  • Neural Text
  • Flesch-Kincaid Readability Test Tool
  • Frase.io
  • InLinks
  • MarketMuse

7. Add synonyms and related terms

As we mentioned above, Google’s algorithm keeps on changing, and with its new and improved algorithm, the need to stuff your content with keywords is over. Google now uses semantic analysis to understand synonyms and related terms to your keywords to rank your website.

You should add these types of content via meta descriptions, page titles, H1-H6s, and image alt text, which improves the topical depth and semantic signals, and also ensures that your content is more visible when relevant searches are made.

Final thoughts

Semantic SEO centers around search intent, language, and meaning. It encompasses a wide range of concepts and strategies.

You can leverage semantic SEO to highlight semantic signals for Google’s algorithms to identify. When you do this Google will associate your website with large topics and not only a few keywords. Along with the multitude of search queries related to them.