The world of internet marketing is vast and varied. It's important to keep up with the latest trends and insights in order to be successful. One area that's often overlooked is content creation. The truth is, creating quality content can have a big impact on your website's traffic. In this blog we’ll go over the different types of content you can create in order to boost your site's traffic.
It sounds strange that creating simple tools can be a part of content marketing, right?. But what many people don’t realize is that tools also drive a lot of traffic. For example, look at Neilpatel.com – it has a tool, Ubersuggest which is a tool that helps him get more traffic. For example, you can have interactive content within your website like articles on starting a blog, and what does interactive content mean? Include a small tool on that article to help your reader, like a domain finder.
Infographics are a great way to get your message out to a large audience. Infographics are powerful tools for reaching a wide audience. Infographics are very powerful however you should not just integrate infographics into your content marketing plan just to generate more traffic, you should make sure your infographics are related to your core business and niche. For example, do not create an infographic on Dental products when you are selling make-up.
People really enjoy reading content that is instructional in nature. Instructional guides are guides that are thorough and detailed but allow people to understand what to do step-by-step. That's what I mean by instructional guides.
4. Case Studies
Case studies are a really common form of content, and you can find them written about in all sorts of places. Case studies are, basically, customer stories. They're designed to show how a customer used your product or service and achieved the desired result. For example, An SEO agency may feature a case study on the success they had with a specific client, a restaurant may have a case study on how they were able to increase their online booking conversion rate by x%, or a B2B tech company may use a case study to show how one of their clients was able to save x% on their operating costs by transitioning over to their service.
What makes case studies tricky to write is that they need to appeal to two audiences:
1. Prospects who want to know how to solve their problem
2. Current customers who love to see their favorite product in action
The most effective case studies solve both issues in one fell swoop.
5. Social media content
Social media content is a type of content that is found in search results even if it hasn't been explicitly linked to a URL by the content creator. Think of a Facebook post or Tweet, these are all in the social media vertical. Google also periodically updates social media content, so that it reflects changes made by the creator, such as edits to the text or even changes to the profile photo.
6. Video content
Video content is the BIGGEST content type on the internet. More people watch video online than any other format. In fact, online, over 80% of people watch video. Video content is a collection of videos in the same category, this helps the crawler to index your videos in the best way possible. This process takes a bit more time than creating just a regular page but it will be indexed in less then a week.
A podcast is a series of audio, video, or text files that a user can subscribe to and receive new episodes automatically via web syndication or download. Podcasts are distributed through RSS or in iTunes via the iTunes Store.
A webinar is an online seminar that allows you to interact with an audience in real-time. It's a great way to share information and connect with people from all over the world. In this post, we'll show you how to get started with webinars.
An ebook is simply an electronic book. You can read it on your computer, phone, or other electronic device. Just like a paper book, an ebook has pages and a cover. But instead of being printed on paper, an ebook is made up of digital files. They usually bring in a lot of traffic when the topic is to reach a specific audience in a specific niche.
A whitepaper is an authoritative paper that a company creates to explain their business and the solution they offer. Typically, this information is written for customers in order to inform them about new products or services. It's important that the information in a whitepaper is accurate and trustworthy, since it will be read by potential customers, who are evaluating whether or not to purchase your product.
Journeys are usually achievements you speak of and how you got there. They help you build a personal connection with your audience and usually go viral and generate tons of traffic.
12. Online courses
Online courses are courses that are entirely or mostly delivered online. The term can either refer to self-paced learning, whereby the student learns at their own pace and in their own location, or to a more traditionally structured course with scheduled start and end dates. Both disciplines have become popular. Online courses are a great way to deliver new or existing knowledge and education to students, learners and course takers. They help you demonstrate your expertise in your niche and build authority as well.
13. Guest posting
For those unfamiliar with guest posting, the concept is simple: if you're a blogger, it means writing content for another blog. If you're a business owner, it means putting your content on another blog. This practice is an old one and often frowned upon by the SEO community with some even denouncing it as spam. The fact is guest posting is one of the most potent ways to rank in Google and if done correctly, can lead to thousands of new visitors to your site or blog.
Listicles are a great way to share your expertise or reinforce your brand voice. They're also an easy way of generating more traffic to your website and social media channels.
For companies, they are an effective way to build a strong brand identity and they can be a great addition to any digital marketing strategy.
Listicles are easy to create, but it can take some time to ensure you build a list that is accurate, relevant and compelling. The following tips will help you make the most of your content marketing strategy with Listicles.
15. Live videos
Live videos are videos where you can interact live with your audience. It’s a great way to build a connection with your audience. You can answer questions and also bring your audience live with you.
This is an orthodeox strategy. But it does have an impact even today in terms of branding. It’s a good place to look for interviews and industry news and knowledge. You can go one step ahead and create a magazine for your industry as well.
Summing it up
Searchers looking for information have many different content types to choose from. Use a mix of content types where you can deliver top quality, relevant content. This will work most effectively for you as part of your content marketing strategy. Whether it's text, video, or images, make sure your content is relevant to what your audience is looking for.