Create copies to coerce conversions!
Copies help potential customers adopt a different viewpoint and purchase products/services. It also allows businesses to promote their strengths and qualities.
- Identify your audience
- Campaigns usually involve elements that resonate with customers deeply and increase engagement. Therefore, copywriters should place small segments under a microscope to understand their audience's feelings, pain points, questions, and values.
- Identify the problem you're solving Every product solves some or the other problem. However, mentioning the problem a customer is experiencing will get them glued to the page.
- Identify the traffic temperature Audiences are categorized into 3 categories based on traffic temperature. COLD - They have not heard of you, but are interested in your business WARM - They have interacted with you through your content or ads HOT - These are the ones that have signed up or are using a free trial Understanding the temperature of traffic will vigorously help you write and deliver the best sales copy and advertisement.
- Describe the features and benefits Emotional copies always sell heavily. Describing the features & benefits makes the customers think about their experiences and emotions- leading to purchase.
- Define your unique selling propositions (USP) Displaying a unique value proposition communicates to customers why they should purchase from you, not a competitor.
- Overcome objections Customers always want to know every little detail about the product they want. So, it is crucial to answer every question that comes your way to gain the trust of potential customers.
- Clarify your offer The offer is the total package. The ideal way to put an offer is near the end of an advertisement. This way, you can neatly summarize what they are getting.
- Include a Call to action A staple copywriting technique that should be used as much as possible. 'Call to actions' are words or phrases that tell the customer what to do next.