Revealed: 7+ Types of Blog Posts That Guarantee Traffic

Team TypeStack
Team TypeStack ...
Nov 23, 2022  . 8 min read
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Creating blog posts with headlines and a call to action will not help you increase visitors. To drive traffic to your website and enhance visibility, you must understand the different types of blog posts that will produce the most views.

It takes more than graphics or captivating headlines to make a blog popular these days. While these factors are undeniably significant, crafting blog posts that attract the right audience needs deliberate creativity, execution, and engagement.

A blog needs a lot of traffic to have conversion and be successful. It also requires engagement to function even better. To assist you, we've compiled a list of the best different types of blog posts that drive traffic and boost engagement.

To boost traffic for your blog, target search intent

With Google's continual objective of presenting the most relevant information for a search query, aligning your content with your audience's search intent helps your blog to rank high for relevant results. Your content should be relevant according to the target audience's search intent.

You increase your chances of higher visibility and click-through rates by targeting the right audience with the most relevant content that they are looking for.

The term search intent refers to the purpose of an internet search. Google's mission statement also indicates that it aims to "Organise the world's information and make it universally accessible and valuable."

If you want to be the most relevant result on Google in 2022, you must be the most relevant result for the query. Following are the different types of search intent:

1. Informational intent

The searcher wants to learn and is looking for information. While phrases like "how-to," "what is," or "who" are commonly used in this sort of search, not all informative inquiries are offered as queries, for instance, "cricket scores".

2. Navigational purpose

The searcher wants to visit a certain website. Because they are unclear about the exact website, many would type in a search engine and then put the complete web address into the URL bar. "YouTube" and "Facebook" are two examples.

3. Transactional Intent

The searcher wants to make a purchase. Transactional intent indicates that the search user is ready to spend money. They're simply looking for a website where they can make a purchase. Search terms like "Laptop batteries", "Buy wireless mouse" and "Microwave" are few

4. Commercial investigation

The search user intends to buy but is still conducting research. People who do these sorts of searches want to learn more about the product or service they wish to purchase. They compare products or services by searching for phrases such as "Best microwaves" or "Top cafes in Paris."

You may optimise your blog article for the proper search phrases by knowing the exact intent behind a search. Your blog will drive relevant and targeted traffic when the right kind of searcher comes across your material. To get the most out of the different types of blog posts, you need to remember their search Intent.

Let’s now look at different types of blog posts that you can write to really boost your website traffic.

Different types of blog posts that provide valuable, relevant content

1. How-tos and tutorials

According to research, more than 80% of Web queries are informational in nature. People in every field are continuously searching the Internet for self-teaching solutions. These sorts of blog posts have the potential to turn readers into clients, especially if you promote what you sell.

It's all about giving individuals free assistance while offering practical knowledge they can utilise. And, while some visitors may not use your products or services, there is a significant probability that many will.

Tutorials and how-tos create value as:

  • The user saves money by not hiring an expert.
  • Makes the visitor feel empowered with a sense of achievement.
  • Assist individuals in learning how to utilise a product or service appropriately.

2. Ultimate guides

The most definitive blog pieces you can write are ultimate guidelines. These long-form article ideas are generally longer than 3,000 words. Longer blog articles beat shorter blog posts. These tutorials assist users in grasping various topics and expanding their expertise.

You can benefit from guides as they:

  • Increase website traffic by offering relevant and helpful content.
  • Position your brand as a subject matter expert and increase brand awareness.
  • Increase content engagement by strengthening your audience & receiving more social shares.
  • Increase your brand's authority, trust, and reputation.
  • Increase your CTRs and your conversions.
  • Obtain backlinks.

Long-form content trumps shorter blog articles regardless of topic or niche. Long-form material receives 77.2% more links than short pieces, according to Backlinko. Long-form content is rewarded with higher-ranking positions by Google's RankBrain Algorithm.

3. Infographics

Consider including infographics in your blog content schedule because they are more visually appealing than text. Infographics are not only visually appealing and fascinating to read; they are also shared three times more than any other sort of material.

Survey data support the importance of infographics for SEO. The more images and videos bloggers post, the more likely they are to report success. Bloggers utilising seven or more photographs in each post are 2.3 times more likely to report positive outcomes. That is a significant advantage.

4. Interviews

The idea of an interview is to ask someone a series of questions and then publish their responses. Interview articles are a terrific addition to any blog since they diversify your site's blog material and remove some of the content development burdens.

Interview Blog posts add value as they:

  • Increase its influence
  • Expand its network
  • Increase the number of high-quality backlinks
  • It also diversifies content

So, if you can't find any influencers to interview, consider producing expert round-up pieces to attract influencers. Working with influencers and subject matter experts is required for such content formats. They demand collaboration and outreach.

5. Listicles

Simply described, it's a piece of writing that consists of a list of items or ideas. Listicles are a simple method for content providers and marketers to convey information in bite-sized chunks. Producing material gets simpler, and consuming it becomes more feasible for users.

Creating list-style articles is beneficial to SEO and SERPs. The trick is to format the headers correctly. Use the list to respond to queries, provide advice and resources, or spark ideas. An example of a list-based piece can be “the top editing tools for content development".

According to SEMrush, the inclusion of lists resulted in four times the traffic and two times the social shares. Readers can quickly scroll the content of your list posts since the content is often presented as a numbered list.

6. Case studies

Case studies are an excellent piece of material for conveying to your audience that you get achievements for your clients. A case study article is a very effective marketing and brand promotion tool.

Case studies add value as they:

  • Tell the consumer your brand experience and persuade them to join you.
  • Provide answers to challenges that potential clients may identify with.
  • Give reliable evidence that is supported by numbers, facts, and analysis.
  • Improve your SEO.
  • Provide prospective consumers with social evidence.

It depicts the buyer journey and how your company assisted in meeting their needs from start to finish. This enables a more engaging part of the narrative.

Having a variety of case studies on your website might be quite impactful for your sales. This is because they may direct prospects to particular case studies of past customers who may have had similar issues, which can facilitate getting customers.

7. Predictions and trends

Predictions and articles focused on trending material, future events, and emerging trends. Individuals always seek guidance or information regarding future market trend prediction, so such blog posts can attract a lot of interest and even ignite discussions.

Regarding content forms, 47% of bloggers say trend articles are extremely popular with their audience. The benefit of publishing blogs about future trends is demonstrating your experience and industry knowledge. It will help you gain credibility and new users.

8. Comparisons

A comparison blog article is one in which two or more products or services are compared.

People that look for comparison articles are nearing the end of their purchasing process. They have already concluded that they require the product or service, and the only selection left to make is the brand. If written appropriately, these pieces have a high conversion rate.

A comparison blog post is a very efficient marketing tactic for educating and advertising your goods. It enables you to respond to a consumer's query using the information.

Takeaway

Writing for relevant search intent and applying SEO best practices to your article ideas can increase your blog's chances of appearing high in search results. These articles will help double your CTRs and improve your website conversion.

You can either hope for the best by generating random blog articles, or you can employ these different blog posts that are more likely to bring you more visitors.

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