Building a landing page is easy. But the conversion part is difficult and takes a good amount of effort. You have to understand the elements of a landing page first, to create one that can convert. It plays a crucial role in your sales funnel, and if done correctly, your landing page can double your conversion rate, which means your business will generate 2x revenue. What is considered a reasonable conversion rate? As per the statistics, 26 percent is the average figure. Only 10 percent of businesses have achieved a conversion rate of over 70 percent.
It’s always better to have different landing pages for your marketing campaigns. The core aim of any landing page is to provide visitors with engaging information. If the content is interesting and informational enough, it will encourage the visitors to share their contact details. It all boils down to creating a list of engaged subscribers. It can be done by nurturing the relationship you share with your potential customers.
What makes a good landing page?
So, the most important question is how to write a landing page that converts. There is no particular formula for creating a result-driven landing page. There are numerous differentiating factors, such as purpose, intent, audience, niche, messaging, focus, cost, etc. But we have some tips that can enhance your landing page strategy. Before you start working on your next landing page, go through the key landing page components explained below. It will help you achieve a high conversion rate.
Element #1: Main headline and supporting headline
One of the essential parts of a landing page is the value it promises to deliver to its prospective customers. With your landing page, you must try your best to earn your prospect’s trust. The main headline of your landing page is what creates the first impression. So, how to create a killer headline that sparks interest among your readers? When you write a headline for your landing page, think as if you’re speaking to your customers directly. The content should clearly convey the key benefits your audience can expect. Make sure the benefits sound practical enough. The message should resonate with your target audience.
Through the supporting headline, you need to convince the visitors that this page actually offers something of high value. This way, your prospects might consider spending their money on your product/service. Also, make sure you fulfil your promise immediately.
Element #2: Give them a strong reason
Even when you are offering something for free to your visitors, you still need to give them a logically convincing reason to try your product/service. Tell them why they need your product/service and how it can solve their key problem. Also, explain why you are offering it for free! Rather than being manipulative, be straightforward. For example, customer feedback is a logical reason you can think of.
Scarcity is an effective technique for increasing your conversion rates. You just need to make your offer sound limited. You can also add a bonus gift to your existing offer, particularly to the first 100 or 500 leads. In short, create a sense of urgency.
Element #3: Show social proof
Credibility is crucial when it comes to branding. Prospects prefer businesses that look trustworthy, and this is where social proof can help you out. Rather than tooting your own horn, let others spread positive words about your business. Social media proof can make it easier for potential customers to establish a positive relationship with your brand. On your landing page, make sure you include some great testimonials. You can also showcase how big your social media presence is. For example, you can mention the number of followers you have on Instagram, Facebook, Twitter, etc.
Element #4: Trust factors
Building trust with visitors is as important as working on your landing page design. To earn their trust, you can incorporate a privacy assurance on your opt-in form. Also make it clear as to how you will be using their email address. Talk a little bit about the steps you have taken to make the landing page secure for them to visit.
Element #5: A crystal clear CTA
As a matter of fact, you get only 5 to 10 seconds to persuade your prospects to stay on your landing page. So, you’ve to be absolutely clear about what you want to offer them and the benefits they would get in return. Also, it should mention how they can get these benefits. In short, keep your Call to Action buttons easy to spot.
Element #6: Brand Consistency
Many copywriters often fail to maintain brand consistency in their landing page content. It is crucial to ensure that the language and the tone you use in your landing page, email campaigns, social media posts, etc. should be consistent. When you maintain a clear brand voice, the conversion rate improves significantly. So, make sure your brand has a unique and impactful voice all across the various channels.
Wrapping it up!
Building a landing page that converts gets a lot easier when you follow the above-mentioned tips. Start thinking by being in your customer's shoes, and you will eventually get the hang of it. Next time you build a landing page, don’t skip these points!
You can capture more leads by sending potential customers to relevant and high-targeted landing pages. A home page might not deliver the right results as it is more like a PR site. It showcases your brand and builds credibility among your prospects. On the other hand, landing pages are primarily for building your list.
Frequently Asked Questions
What makes a successful landing page?
Besides being direct and informative, a landing page should also be welcoming and attention-grabbing. It should clearly talk about the USP and include some kind of social proof.
What are the 3 key elements to a landing page?
A hero text (the main headline) containing a unique value proposition, the supporting social proof, and CTA, these are the three key elements that every landing page should have.
What steps should be followed to make effective landing pages?
Strong visual elements paired with a compelling headline can do wonders for your landing page. If you want your landing page to stand out, stay away from stock photos. By adding testimonials and social proof, you can make your page look more reliable.
What is a high converting landing page?
A high converting landing page has the ability to move more visitors down the marketing funnel, thereby bringing in more leads for your business.