In this blog we will help you understand why technical SEO is important for your website and your career, what technical SEO is, and also what it isn't. We will also begin diagnosing technical SEO issues by using site search for indexation status, and Google Search Console's coverage report.
What is technical SEO?
Technical SEO is generally the things you do to make it easier for search engines to find, crawl, interpret, and index your website. Being able to do those things without encountering any issues along the way is good search visibility. So technical SEO involves using technical processes to help Google place you more prominently in relevant SERPs, which leads to more and better qualified customers finding and using your site.
Technical strategies work hand in hand with on-page tactics, like the creation of content that's optimized for your target keywords. And off-page tactics, which help amplify the content you've created. While technical SEO ensures that your content can be found and easily consumed, It generally doesn't include content development, on-page optimization, external link building, social media branding, or traditional customer and competitor analysis.
Instead, technical SEO is focused on enabling a comprehensive understanding of your website by the search engines and the appropriate delivery of your pages to your users. When your site is in good technical shape, you'll have a solid foundation to ensure that those on and off-page strategies actually affect your rankings and your site traffic.
How to identify technical issues?
If your site just isn't ranking the way it should be, that is for search terms that you know are right, without too much major competition, and that have significant search volume. One easy way you can diagnose potential technical issues.
With a simple site search, try typing site:yourdomain.com with no spaces into Google at the top of the search results. You'll see the total number of pages the search engine currently has in its index for your site. But if you see a result Where there are no results, you have a problem. Your site isn't ranking because it hasn't been indexed.
Google recommends you investigate this issue in your search console account. When your site is set up and verified in Google search console, you can use the coverage report to see which pages on your site Google has successfully crawled and indexed and which ones it's having problems with. You can also find the reason certain pages haven't been indexed and some information on how to fix them.
Now that you know the importance of technical SEO in terms of performance and ranking, you should get started with testing your site for issues related to technical SEO. Subscribe to our blog to learn how to ace technical SEO or any issues you want to fix.