23 Must-Use Google Search Operators for SEO In 2022

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Search engine optimization is all about solving user’s search problems by gaining centralized search engine knowledge. In SEO, advanced Google search operators will help you overcome SEO obstacles. For an effective SEO, you need to keep up with Google's advanced search. How can you do it? Well, there are some cheat codes that can help the users fetch results effectively and quickly. 

The Google search operators list makes search more convenient and helps you save time. Its search tricks can make you a pro by giving you the commands to

  1. Advanced search on Google
  2. Eliminate a word from the Google search
  3. Search by file type
  4. Exclude something from the Google search
  5. Exclude website from Google search
  6. Exclude keywords from Google search

What is an advanced Google search operator?

Google and other search engines define search operators as code symbols or words for precise results. These advanced operators go through Google’s search parameters to ensure a good experience for the user. The strings have a search operators list that can make you a master of Googling.

This Google search tricks list has the capability to empower your searching process by shortcut commands and pulling off more data from sites. It helps to make the most of the search operators and identify the scope of errors to make improvements.

While performing SEO, an advanced Google search operator is extremely important. These operators enable you to filter whatever you view in the search results.

Example of an advanced Google search operator

Suppose you want to search for a specific site. You should go on the search engine and type the name of the website in the search results to view all the pages of the website.

By typing ‘cache’ before the website name, it will show you when the page was indexed, updated, or changed by Google the last time.

Google search operators are characters that are specially designed to command and elevate the capabilities of regular text searches. They can be useful for everything from content research to technical SEO audits.

Google has officially published a list of advanced search operators to enhance your search process. These can take your search games to the next level by providing valuable information that Google uses in its ranking algorithm.

Search operators work like a command for the user and they go through Google search parameters to stay optimized. Google is not just another search engine, it has made a solid place in the search engine world. That’s why, when you ask somebody to search for something, you say Google it. As we all know, Google search strings are the most powerful compared to any other search engine.

Advanced Google search operators are easy to remember, but using them effectively is a whole different experience.

How to use Google search operators for SEO?

Googling is not an ordinary term today, but it's a way of living. Google search parameters may not appear as appealing to normal people but it is a goldmine for SEO experts. Google search strings have a treasure of information buried inside it, and if you are not aware of advanced google search operators you can't dig to the core level to gain better search results.

23 must-use Google search operators for SEO in 2022

If you wish to become a pro with Google search engines, here are some of the top operators that you should know. Learn them, use them, and share them with your friends at work. 

  1. Quotation marks " ": It is an advanced Google operator to find the search results for specific words.
    E.g. "new age smartphones"

  2. OR: You can find about two things at once with this Google search operator.
    E.g. Apple OR Samsung
  3. Pipe |: This search operator works the same as the OR operator.
    E.g. Apple | Samsung
  4. - Minus: You can cut off words from the search result and refine content with this advanced Google search operator.
    E.g. Mobile phones -ios. Here, you won’t get any results that have the word ios.
  5. Define: Instead of searching for the meaning of a word, you can use this advanced Google search operator. You can also use this for different languages as Google will translate the keyword too.
    E.g. define: digital marketing
  6. Intitle: With this advanced Google search operator, you can search for the special keywords or phrases that are mentioned in the title of the link.
    E.g. intitle: "keyword"
  7. Allintitle: You can use this advanced Google search operator with a phrase or long-form search keywords. It gives you results for every word just like intitle gives the results with quotation marks.
    E.g. allintitle: Nike shoe stores near me
  8. Inurl: This advanced Google search operator turns your search terms into URLs instead of titles. When you want to search the URLs with the search term given, use this search operator.
    E.g. inurl: "keyword"
    Intext: This advanced Google search operator will search the terms for you within the page.
  9. Related: You can find similar websites to yours by using this search operator. You don’t need to use different tools to analyze your competition or check out other links.
    E.g. related: example.com
  10. * asterisk: It is called a wild card Google search operator. It behaves like a placeholder and allows Google to fill the asterisk with any keyword and gives you the related information.
    E.g. India is *democratic, *multicultural, *loving, etc. 
  11. Link: Get the definitions, words, phrases, synonyms, and acronyms of the pages on the web with this operator.
    E.g. link: ''keyword"
  12. Bracket (): Use multiple operators at once and advance your search with this Google search operator
    E.g. (Apple or Samsung) Mobile review
  13. Word currency amount: Get the price information of any product. You can use any other currency sign like euro, rupees, or pounds to get the price in your currency.
    E.g. word$amount
  14. Insubject: With this advanced Google search operator, you can filter out your search in Google groups.
    E.g. insubject: "keyword"
  15. Around X: This advanced operator works when you want to search for two things, but don’t want two search terms to be together. That is why you have to use the around X search operator.
    E.g.: Apple Around (4) Samsung.
    In the search results, you will get the Samsung search term right after four words of the Apple search term.
    E.g. Search term 1 Around (X - the number of words) search term 2
  16.  Range #..#: Get search results about any event that happened in a specific year span. The range is an advanced Google search operator that represents the numeric range.
    E.g. Prime ministers 2015..2016
  17.  Source: Find the news from different Google news sources or find any special results.
    E.g. India source: thehindu
  18. Site “keyword”: To find duplicated content on sites, this is the search operator for it.
    E.g.: example.com "content that needs to be checked for duplicity"
  19. Niche intitle: Guest blogging to build links. With this, you can host guest blogs and build solid links to make your content authoritative.
    E.g. Niche intitle: "write for us"
  20. Site: abc.com, filetype: pdf: Search the file type on the specific website using this operator. 
    site: example.com filetype:pdf
  21. Inanchor: Return the web documents in which anchor text has the word you are specifying and analyze the competition's anchor links.
    E.g. inanchor: "keyword"
  22. Link: Find the pages that point to a particular URL.
    E.g. link: example.com
  23. Related: Search for the competition information in your niche.
    E.g. related: nike.com
  24. Author: To search with author name in Google groups.
    E.g. author: ruskinbond

Advanced Google search operators are a unique way to get into Google’s crawlers. So make sure you know which search operators you can use and which ones you need to avoid. Use this cheat sheet to test your knowledge of search operators. You will realize the power of the advanced Google search operators and you will be habituated to using them in your routine. Sometimes, the most obvious search operators can be powerful features for your SEO research, particularly if you’re already aware of their abilities.