Google Data Studio is Now Looker Studio, What's Changed?

Team TypeStack
Team TypeStack ...
Dec 02, 2022  . 4 min read
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Google has announced that Data Studio is now 'Looker Studio'. Google Data Studio is a powerful data visualization tool that can help you make sense of your data. Google data studio can help you to understand your data better, and make more informed decisions about how to use it.

  • So what is Looker Studio?
  • Has anything changed?
  • Is there anything you need to do to access our Google Data Studio reports and dashboards you've already created?

In this blog, we’ll give you answers to all these questions and more.

We were a bit taken aback with Google's decision to change the name of Data Studio to 'Looker Studio'. It reminded us of when Google changed their logo. Anyway, let's jump in and look at what's changed in Google Data Studio other than the name.

Back in 2019, Alphabet, Google's parent company, announced that they were acquiring a company called 'Looker.' Looker was (and is) a business intelligence platform with machine learning, reporting, data visualization, and more. In their announcement, Google said that the acquisition would allow "enterprises to leverage the power of analytics, machine learning and AI." Since the acquisition was finalized in 2020, Google has continued to offer the solutions provided by Looker, and they've been working to integrate Looker into their own platforms.

This is the next step. As part of this, Google has renamed Google Data Studio to Looker Studio. In their blog post announcing the name change, Google said that they're

"unifying our business intelligence product family under the Looker umbrella."

Google has also said that Looker Studio will continue to be improved. So we're likely to see new Business Intelligence (BI) features added to Looker Studio in the future. So overall, Google Data Studio is now called Looker Studio.

If you've been using Google Data Studio, then Looker Studio will look familiar. It's really

just Data Studio rebranded as 'Looker Studio'. You will see a new logo on the top and the new name. And the URL is still actually datastudio.google.com

The home section is the same as it was before.

The reports section looks the same as it used to on Data Studio, just with the new logo and name

When you click 'Edit' it still looks the same. You will notice that the data panel on the left is now resizable. This was tweaked at the start of September. It felt a bit squished when the second column was added to the interface. So everything that was available in Data Studio is still available in Looker Studio.

Currently, Looker Studio is simply a rebranded version of Google Data Studio. As we saw, the URL for Looker Studio is still 'datastudio.google.'com'. But some things are changing. Google has also announced 'Looker Studio Pro', which is a paid version of Looker Studio.

The 'Pro' version is designed for enterprise customers and includes features around integrating Looker Studio with their security and management requirements. This is basically to ensure that the right people have access to the right data. We're talking about things like having an SLA, or a Service Level Agreement, and management of data sharing. Things like that.

Now you might also be wondering what is the difference between Looker Studio and Looker? Looker is Google's enterprise platform for business intelligence. It lets organizations connect existing data sources, like BigQuery, to run SQL-type queries. Again, it's an enterprise-level platform.

And as we've seen, Data Studio has been replaced by Looker Studio. You can connect data sources to create dashboards and reports using a range of visualization options. Plus, you can also combine data and create custom metrics and dimensions. And we want to highlight that even though there is a 'Pro' version, this doesn't mean that you need to pay to use Looker Studio. You can still use the free version, just like you could with Data Studio.

So if you've been using Data Studio, there's nothing special you need to do, you can still

head to 'datastudio.google.com' and access all of your existing reports, and create new ones.

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