7 Google Ranking Factors (That Actually Matter in 2022)

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You might already know that there are more than 200 factors that Google use in their algorithm to rank websites. So, which ones are the most important? Which ones you should target first? To get significant results, it’s vital to know about the key factors. In this blog, we will focus on 7 Google ranking factors that actually matter in 2022. So, keep reading!

Google ranking factors you should not ignore

By focusing on the top factor you can reap 80 percent or more of the benefits. Here are the ones making the most significant impact:

Factor #1: Is your website crawlable and indexable?

The first factor is- how easy it is to crawl and index your website. If your website isn’t quite crawlable and indexable, Google can have a hard time ranking your website. It is a major requirement for ranking. The simplest way to figure it out is to download the chrome extension and then view it under the robots tag segment. Make sure you do not see no index, and you are good to go!

Setting up your website on google search console is the first step. Once you do that, it will let you know if you're having any issues related to crawling and indexing. There are many other factors that decide how easily google will crawl as well as index your site.

Factor #2: Is your website structured? 

It’s vital to ensure your website is structured to maximize crawling and indexing. There are three key elements you need to pay attention to. First, your site-wide navigation; this is particularly vital for e-commerce websites. But, it also applies to other types of websites. 

In general, your aim should be to have all your web pages on your site no deeper than three clicks. That's why when it comes to e-commerce, the best option is to place collection or category pages in the navigation. 

The second core element is internal link coverage. If a page is not ranking well, focus on how much internal link coverage the website has. If any of your pages comprises fewer than five unique internal links, it clearly means the internal link coverage of that page is not sufficient enough. The third core element is internal link anchor texts. You need to make sure that you optimize these anchor texts properly. 

Factor #3: Is your website optimized for core web vitals?

What does core web vitals exactly mean? Core web vitals tell how quickly your page loads and the user experience. Now, there are two ways to see how well your site is performing. First is the lighthouse test. You can download it as a chrome extension and generate a report. Second, you can also use google page speed insights.

Factor #4: Does your website has an SSL certificate?

You need to make sure your website is already equipped with an SSL certificate. In this regard, there exists a number of micro technical as well as UX related processes. Once you pay attention to these first, it can put your website ahead of most of its competitors.

Factor #5: The intent of your content

Does longer content more likely to rank better? Yes, it’s true! However, the goal shouldn't be to create a long regurgitated piece of content. But, the aim should be to churn out something fresh and unique for the keyword. At the same time, you also need to satisfy the intent of that particular keyword. It is crucial to figure out the various kinds of search intent. Likewise, you also need to understand how it syncs within the context of your sales funnel. 

Factor #5: Organic CTR

The factor organic ctr only applies once you are actually ranking. However, it's vital to maintain your rankings and get further up the search results. First of all, you need to benchmark your current CTR. 

Factor #6: Have you built topical authority?

The next ranking factor that plays a huge role in your long-term SEO performance is related to topical authority. It means you need to create more keyword-driven content to support your existing content. Once you start doing this, you will compound your topical authority. If you want to rank for the keyword backlinks, you would have to build content to support that primary mother asset. You need to create pages targeting keywords in that cluster that have different intents.

Factor #7: Website authority

If you aren't getting the SEO results, it is probably because you don’t have enough backlinks and website authority. You will have to focus on two things to build your overall authority and acquire backlinks to specific pages that you want to rank. First, you need to figure out the link as well as the authority gap existing between you and your competitors.  Second, spot the link gap existing on the page level for the keyword you are trying to rank for.


So, those are the seven Google ranking factors that matter. Once you start working on these, you will begin seeing significant results in the form of improved rankings and increased traffic. Go try them!