Google search engine algorithm ranks content on various metrics, and keywords are one of them. So, how to find high search volume low competition keywords?
Keyword usage is not as simple as we think it is. It’s deep, algorithmic, and dark. Diving into it is going to make you unleash layers and layers. It has competition, search frequency, CPCs, value, and every other rule.
But, keyword research that is custom-made for your business niche can rank you higher on google. You need to know how to find keywords for the website to rank on top especially when you are just starting.
Bad keywords can cause plenty of damage to your content and you will never find it again. Your website needs less competitive but high search volume keywords. So, start looking for low-competition keywords to rank your website. If you use high-competition keywords, your content will get lost in the crowd and will never be found again.
Low-competition keywords can consistently rank your website on top without even optimizing the content now and then. Your authenticity will be reflected in your content. But, there are certain keyword standards you need to keep in mind. Without any further ado, let us get to know how to find low-competitive keywords for your next blog.
You need to gather ideas that have a vast approach according to your niche. Think beyond the general topics of a blog. Think of the topics that customers might want to read. Think of the topics that aren’t available online to read.
Target these topics and get into the game.
E.g. If you are running a clothes business, find out what your competitors are writing about. Now make a list of blog topics that are popular, and create a better version of it.
As you have the topics, find out the keywords to target in the content. If you are writing about clothes, specify it.
Let us take casual clothes as an example. Using any keyword research tool, dig out the keywords related to casual clothes. You will get dozens of other keywords related to your subject.
Keyword.io, Wordstream, and Bing are some of the popular keyword research tools.
Download the keywords you want to use. Next, you have to get into the numbers of the keywords.
When you need a low-competitive keyword, make sure the keyword's search volume is considerably higher. Enter the keyword of your choice and let the analysis happen. Filter out the keyword difficulty or KD up to 15 or 20. These are your low-competitive keywords with a high search volume. Download it and keep it handy to use on your blog.
Tools like KW Finder, Ahrefs, and Ubersuggest are the most highly recommended keyword research tools of all time.
They have a free version that is available for a limited period of time. But the premium version can unlock better keyword features and analysis that can help you generate more traffic on your blog.
A long-tail keyword increases the clarity of the content you create. The more carefully keywords are added, the more traffic is generated.
Long Tail keywords focus on the conversion ratio of a blog. The more time a customer spends on your website, the higher the chance of them buying from you. Long tail keywords allow you to convert the reader by making your keywords a long readable line that persuades the reader to make a purchase.
Tools like keyword sheeter and Google trends can help you find the long-tail keywords for your website.
User search intent gives a purpose to your blog. If the search intent of your blog is clear, it makes your writing and keyword addition effortless, understandable, and clear.
Trying to find keywords that have low competition but high search volume is great. But filtering it with the intent of searching will make you found by your readers. According to keyword researchers, there are 4 types of search intent.
Let us take an example: The primary keyword you choose falls into the transactional search intent, but your blog has more informational content. The keyword won’t work because the readers aren’t looking for your blog. They want transactional content to make a transaction or a purchase. Therefore, you should drop the keyword off.
Analyze the keywords that can fall into the search intent of your content and your ideal readers will land on the sites they want to read.
Titles are the introduction to your blog. This is the ideal door where a reader knocks to enter your home, which is your blog.
When we search for something on Google to find something out, most likely we won’t scroll down after the 4th title.
This is what the typical reader or searcher does. You have to rank on top by making sure the headlines and title of your blog are triggering enough for your readers to click and get into it.
Write articles that are emotion-awakening, problem-solving, interesting, statistical, funny, and entertaining. The more a reader can relate, the chances of getting clicked go higher.
Create titles using keywords in the majority. You can create your own unique and creative titles or use online tools to generate hundreds of titles for your blog; choose one and include primary and secondary keywords in the title.
It is time for the art. Write up your blog, make the edits, space it out, make it readable, back it up with research, and add the keywords.
Keywords should be included in such a manner that they don’t look stuffed. Make sure your content’s flow and keywords complement each other. Your reader shouldn’t know the keywords are unnecessarily stuffed. That can get annoying!
Add keywords to content smartly to make it readable and valuable for the readers.
Keyword density generally has to be around 1-2%, i.e., you need to add your primary keyword every 200 words. Adding less than this can lower your Google ranking.
You can increase the density up to 3% as well by adding primary keywords twice every 200 words. Test it out and see how it works for you.
Of course not, but most people think they need to rely on lower competitive keywords to rank, otherwise they are done. But that is not true at all. When you have made a decent place in the market, you can get more competitive keywords and your website could still get a decent amount of traffic generated over time.
In the long term, highly competitive keywords will keep you in the game. To rank higher, start experimenting with the higher competitive keywords and watch out for the results.
To make this happen, reverse the keyword research mechanism you followed to find less competitive keywords. Find keywords with higher keyword difficulty or KD. Keep on experimenting to get better.
If your business is new or about to launch, you have to maintain a higher ranking and clear content. As a new business, you need to create awareness, build an audience, stay consistent and make them come to you. Lower competitive keywords have a lot of scope to rank, and you can make a place in the market right from the scratch. These easy hacks for your keyword research and blog will skyrocket your Google ranking.
Make sure you follow the steps right from the start for your keyword research. Not finding the right keywords for your niche that have low competition can drop your ranking. Your blog will be lost somewhere in the algorithm, and don’t let it happen.
As you grow, try experimenting with higher and medium-competition keywords to attract more readers and create new results.