One of the newest terms in SEO is Schema, which is nothing but tags or structured data that helps search engines understand the content on your website better. Learning how to boost SEO using schema might just give you an excellent gateway to effectively optimize your website. It does not get the due credit it deserves, as it makes your website more clickable and user-friendly.
So, what is schema markup?
Different types of data are used for a website. Schema markups act like snippets that inform the search engine about what your data entails. It helps users by providing relevant information as the search engine results.
For example,, the user is looking to buy sleds for their kids and the review snippet can help them to browse through the websites with better reviews and selections.
The easier it is for the user to browse through the details of your page, the quicker they will click through what they want. Schema can help the user find content they are looking for and even save their time from spending hours on multiple sites. If you know how to boost SEO using schema, it will even help you rank your website better.
Why is Schema important?
To know why a schema is important, we must understand how it helps a website.
Search Engine Optimization
Knowing how to boost SEO using schema markups, you can optimize your website as the search engine will recognize it quickly after you have provided it with all the relevant details. This will further improve the rank of your website.
Generates better search Results
Schemas are used by search engines to generate snippets that can provide users with more valuable information like reviews, the price of a product, feature snippets of an article, etc.
Defines the content of your business
By telling the search engine what your data means, the schema creates more visibility for your business. It makes your web page more clickable, inviting more traffic.
Schemas are specifically used to make it easier for users to find things. Classifying and presenting the relevant data makes it easier for the user to navigate.
Schema Markup Examples
There are a lot of examples of schema types available on the net. Let’s discuss the most common ones here!
Organization Schema Markup
This type of schema gives all the necessary information about the organization straight away. The user can find all the details regarding the services, features, and contact information of the organization in one place.
Person Market Schema Markup
This schema markup shows information about an individual including their name, date of birth, age, achievements, etc.
Local Business Schema Markup
This is a good option for local companies or branches as it can help the users find basic information about their location, working hours, and contact details.
Product and Offer Schema Markup
These are used for a certain product or service. They can be used to provide important details about your brand offerings to potential customers.
This show path links to the user leading to the current page that helps them to find their current location, thus reducing the bounce rates.
Article Schema Markup
This is the most commonly used markup for articles, news, and blog posts. The search engine can use the headline to filter relevant information and display it in the results.
Event Schema Markup
These markups provide information about events like the date, venue, timings, etc. It is good to gain attention from users looking for a specific event to turn them into a buyer.
Recipe Schema Markup
This markup is used for recipe websites to use a rich snippet including the details of a recipe that the user might be looking for.
Rating/Review Schema Markup
Reviews and ratings can influence the user’s buying decision. And by displaying the positive ones in the search results, one can increase the chances of selling by selling the positive reviews.
How to use schema markup for SEO?
Every website is designed to rank, present, and perform better to reach a wider audience, generate leads, and establish its presence. And schema markups are here to assist you in achieving all of this.
Do you need to learn any new coding skills for it? Fortunately, No!
The process of understanding how to boost SEO using schema is simple. You can follow these steps to generate a schema markup using google tools.
Go to Google's Structure Data Markup Helper
Using Google’s Structure Data Markup Helper, you mark the elements on your web page so google can understand the data on your page more clearly. If Google understands your data better, it is presented well in Google Search.
Select a data type
As seen in the picture, there are several options you can choose from. The type of data that you choose depends on what your website is majorly about and what you wish to present in the search results.
Many websites choose to provide resourceful information to their users by publishing articles. The specific snippets of these articles can be displayed to showcase what information your website contains and if it is exactly what the user is looking for.
Similarly, if you are a brand selling a service or product, you can markup the positive reviews upfront to grab the attention of the user and turn them into potential customers.
Paste the URL or HTML you want to markup
Once you decide on the datatype of markup, paste the URL or HTML for which the markup needs to be generated and click start tagging.
Upon clicking, you will land on a page containing the workspace to move ahead with the next phase of the markup tool. In this phase, you will be tagging the items you want to display in the results.
Select Items from the Web Page
Your webpage will be displayed on the left pane of the screen and data items on the right pane of the screen. You highlight the items from your web page and select the corresponding data item from the tooltip.
For example - If your datatype is an article, you will highlight the name of the article and select Name under the tooltip.
Finish adding data items
Use the right pane of data items as your guide and add all the relevant things from the webpage that you can. It might not be possible to add every data item but make sure to highlight all the relevant ones.
Once you are done adding everything, click on Create HTML. The next page will show the HTML of your page with all the microdata present in the snippets that you selected at the tagging phase.
Add Schema Markup to Your Site
Now to the source code of your webpage to add the highlighted snippets in their places. You can find the schema markup codes in the yellow markers on the scrollbar.
Once you are done, a new window will pop up on your screen with a series of Next Steps in front of you.
Time to test your schema!
Use the Structured Data Testing Tool to test out what your page will look like with the markups that you have added.
What is Product Schema?
The code on your website that shows your product in a structured way on the search results is a product schema. They enhance the description of your product by creating snippets with valuable information.
This increases user engagement due to distinguishable features and generates more traffic for your website.
Product Schema Markups provide the following information on the search results :
- Price of the products
- Product availability
- Product review ratings
- Detailed description
- Product images
How does a product schema impact your SEO?
Product schema can be utilized as a tool to showcase the relevant information about your product to potential customers. It is important to understand how to boost SEO using schema to make your product more appealing to the users and also generate leads.
More information on the search engine will also improve the rank of your webpage increasing its visibility.
Rich snippets are an integral aspect of product schema. A rich snippet comprises the whole search result, including the product schema and data points, whereas the product schema explicitly refers to certain aspects that are included in the rich snippet. As informative as your product schema is, it will make the search result richer.
How to create a product schema?
Product is given as an option in the data types provided in Google's Structure Data Markup Helper. You have to follow the same steps discussed above to set up the product schema markups for your website.
What does the product schema entail?
Product schema entails the following data items that can be curated to optimize your website :
Undoubtedly, the name of your product is the most vital information that should directly be in the search result.
It is important to mention the specifications of your products to inform your potential customers. You must put keywords that people use while searching for a certain product in your descriptions to optimize it.
The picture of a product lures the customer into buying it more.
Including your price can help you stand out from your competitors by allowing the customer to compare and decide.
Reviews and ratings can help build a foundation of trust between the brand and the customer. It assists them in deciding whether a certain product is suitable for them or not.
It is crucial to include your brand signature so that the customers know where they are buying from.
It is not always easy for the user to find what they are looking for while searching for it on the web. However, understanding how to boost SEO using schema markups can increase the visibility of your content and attract the user to exactly what they are looking for.