You're probably wondering why your website isn't getting much traffic from Google. It could be because all the good keywords in your niche have been taken by big publications and authority websites. But don't worry, in this blog we have a solution for you. Long-tail keywords! In this blog, we'll show you how to find long tail keywords and use them to get a ton of search traffic. We're going to dig deep into growing your search traffic part with long tail keywords, and the byproduct will be dominating your niche.
What are long tail keywords?
When it comes to SEO, keywords are everything. But what exactly are long tail keywords? Long tail keywords are simply longer and more specific keyword phrases that visitors might use when conducting a search. They generally have a lower search volume than shorter, more general keywords but can still drive significant traffic to your site. And because they're more specific, they're often less competitive and easier to rank for.
As you can see, long tail keywords are not always longer words. In fact, many times they are shorter words that are more specific. This is because more words often communicate a more specific query. However, let us quickly dispel the myth that keyword length and search volume are directly related. Just because a word is longer does not mean it has a lower search volume.
Types of long tail keywords
There are two main types of topics when it comes to search demand curves. The first type, which we'll call bucket #1, tends to be broad with a lot of relevant long-tail keywords. The second type, bucket #2, is usually much more focused and has fewer long-tail keywords.
When it comes to long tail keywords, there are two different types that you need to be aware of. The first is "the long tail of broad topics", which tend to have a few high-volume search terms with many long-tail variations. An example of this would be the search query "how to lose weight".
The second type is "the long tail of specific niches". These are niche-specific phrases that don't get as much traffic as the more general ones but can still be very valuable for your website.
Take the example of “weight loss”. People are basically looking for the same thing on Google. However, they're typing in all kinds of different variations keeping the search intent more or less the same. So the head term here is clearly, "weight loss," having 109,000 searches per month. It means that any queries with let's say, 500 searches per month are 100% long-tail. Now, we need to filter for these keywords that still rank in the top 10. Once we do so, we will see that there are still more than 9100 keywords! These are the long tail keywords related to the ‘weight loss’ topic.
How to choose the right long tail keywords?
When you rank for this "head term," you are quite likely to rank for the thousands of other long tail searches. Therefore, when you choose your topics, make sure to focus on the ones having the largest total search traffic potential.
There is one thing to keep in mind. Google will rank one broad blog post for thousands of search queries. Hence, if you publish dedicated blog posts that focus on a single long-tail keyword within the major topic, you might end up wasting your time!
It is important to analyze the SERP in order to determine the amount of traffic that a website generates. By doing this, you can also look at the number of keywords these pages rank for. A good way to find these long-tail topics is to use a popular website like Site Explorer.
When you analyze the top pages of a site, set a checklist to figure out the most obvious long tail topic possibilities. Make sure the page ranks in the top five for its top keyword. Also, they should rank for plenty of keywords and receive a decent amount of search traffic.
In order to rank highly in search engines and be competitive, it is important to look at the number of referring domains that a page has. This will give you a good indication of how many links you will need.
Wrapping it up!
As an SEO, why should you care about long tail keywords? Because they can generate a lot more organic traffic than just the "main keyword." By ranking for many different long-tail variations, you'll ultimately bring in more visitors to your site.