Keywords or search queries still holds a lot of importance when it comes to SEO. Without proper keyword research, you cannot fine-tune your SEO strategies. A lot of people from content marketing domain still ask whether keywords are still a vital part of SEO. We can assure you that keywords will matter forever. So let us help you understand the process of identifying the most profitable keywords for your business. This is really important if you are looking to improve your website’s ranking.
In this blog post, we are going to cover various aspects of keyword research, such as understanding your customers intent, and the way to identify keywords at different stages. We will also talk about how to analyze your competitors. Plus, we will also understand how to use some awesome tools to find the best keywords
Understanding the meaning of keywords
A keyword is a search phrase or term that people search for on search engines. A keyword can be fall into four major categories: competitive, uncompetitive, commercial, and informational. A keyword can be either broad or exact. For example, the phrase, duffle bags, is actually fairly broad keyword. There's lots of possible intent behind that. Some people might be looking to buy a duffle bag, some might be looking to get instructions on how to make duffle bags, some might be looking just for pictures of duffle bags, and so on.
So that's what we call a broad keyword. Now a more exact keyword will be something like duffel bag with wheels. In this case, chances are high that the user is looking to buy a duffle bag. Generally, the broader the keyword, the higher the search volume right. Google understands more the intent behind keywords and how variants of different keywords work.
The process of choosing the right keywords for SEO
First of all, you need to brainstorm keywords. To do that, you need to look for terms that your competitors might be aiming for. This can be done with the help of free and paid keyword research tools. The keywords you select should depend on how competitive they are, how much commercial intent there is behind them. This is how you can prioritize them.
Focus on Google ads
Although there are a whole bunch of different areas to start with, the first thing that you can do is start looking at your competitors. In Google search bar, start typing some keywords and let the results show up. Now, you need to notice which keywords are bringing up the most Google ads? Such keywords are typically the ones that have the highest commercial intent. For this reason, they are usually the most competitive ones. If people are spending money to advertise for these keywords or phrases, then it usually means that there is some commercial intent behind them if they're tracking conversions. For this reason, they can be profitable to rank for.
Check out the page titles
You can also figure out the right keywords by looking at Google search page. The keywords that your competitors are using in their page titles can be more relevant to you. We are talking about those blue links that are showing up in search. Note down the specific phrases they are using, particularly at the start of those page titles. It’s a good indication that these keywords are really important for their business.
You can also have a look at what your competitors are ranking for. You can figure that out by putting the competitors site into SEMrush. It will show you all of the different keywords that competitor's ranking for.
What more to consider for keyword research?
When you are brainstorming, and using tools to find the right keywords, make sure to keep in mind the various stages of your customer’s journey. In other words, focus on the keywords that your audience is going to be using at different stages. And remember, think more about what your audience is going to be saying, not what your industry or what you might describe your product or service as.
Wrapping it up!
So, that’s all about keyword research and how to choose the right keywords for SEO. Once you understand the entire process, you will start getting good results through your SEO strategies.