Losing some of your SEO traffic can make you wonder what exactly is going wrong! Well, there is no need to panic. There is a solution after all. If you have a traffic drop resulting from a specific algorithm update, it doesn't mean there is a penalty necessarily. It simply means Google has updated its algorithm; sometimes you will gain more traffic, while sometimes you might see a drop. Sometimes, the change in traffic can be so insignificant that you won’t even notice. In this blog, we will help you with methods to completely recover your lost SEO traffic. Take a look!
Method #1: Conduct site audit
The first thing you need to do is find an online tool to run an SEO audit of your website. So there are tools that can provide a complete breakup of your site’s audit, such as the health, load speed, etc. Some of the tools can also look at Google core web vitals and find out if there are any issues. Based on the results you get, fix the issues and clear the blockades.
Method #2: Check your website for malware
To check if your website is infected by any malware, do a search on Google for your domain and see if you spot anything unusual site. If you find anything unusual titles on your page that were not created by you, or even fake content, it means something could be wrong. Now, this can have a major impact on your website’s traffic.
Method #3: Check for bad links
You can also run a link audit to see if any bad sites have linked them to your website. Getting backlinks from such websites can tarnish your rankings. Again, you can use free or paid tools to see if there are any links that look shady. In most cases, Google doesn't really penalize you for bad links that they know you may have not created them.
Method #4: Do a time comparison
To recover your traffic, you can do a time comparison. This is where you can use Google Search Console. Look at all the articles that were getting more traffic in the past than they are now and click on those URLs within the Google search console. It will allow you to view a list of keywords that used to rank for. The main purpose of this method is to check if your content needs to be updated. Outdated content can also lead to a loss in SEO traffic.
Method #5: Look for any cannibalization
Cannibalization happens when multiple pages rank for the same keyword. To fix this issue, you can combine some of those pages together. Here, you can pick the weaker page getting less traffic and merge it with the one getting more traffic. Make sure to change your internal links to update your website.
Method #6: Delete irrelevant content
Irrelevant content can also take a toll on your website’s traffic. There is no need for your website to have hundreds of pages. Even a dozen pages having strong and relevant content can help you establish topical authority. Too many weak pages with irrelevant content can have an adverse effect on your website’s SEO traffic.
So, those are some of the methods and strategies to recover your lost SEO traffic. Proper and regular maintenance of your website can help you keep the major issues at bay. Plus, focusing more on your content strategy can ensure your website’s health is in fine condition. Start using the strategies we shared and get significant results in just a few weeks.