The usefulness of Google Tag Manager as a tag management tool is known to everyone. Without even modifying the code, you can manage as well as deploy marketing tags. In this blog, we will talk about how to create a Google Tag Manager account. Understanding the process is really easy and it doesn’t take more than an hour to figure out the key components. So, let’s begin!
Create an account on Google Tag Manager
In your browser’s address bar, you need to enter Google.com/tagmanager, and it will take you to the Tag Manager page. Then, you need to click on the Sign up (Start for free) button to create an account. You will need to have a Google account that might be the same account that you are using for your Gmail Google Ads and other Google products.
First, you need to enter your account name, which can be your business name or company name. If you are working for a client then you should choose your client's name. Now, remember, if a business has multiple websites but they all operate under the same business you should still enter the business name in the name field.
Once you complete all the necessary steps, we need to set up a container. A container is a place where you will keep all your tracking codes. If you ever feel the need to work on three websites, then each website can have its own container; but also multiple websites can use the same container
In this part, it is not necessary to enter the address; you can enter the name of the website like the main website support, website blog, or something else. Then you will need to agree with the Terms of Service and that’s how you create a new Google tag manager account!
Talking about the structure of the Google Tag Manager account
Let's talk about the Google tag manager interface. At the top of the screen, you will see three main sections- workspace, versions, and admin. As a matter of fact, you will be spending most of your time in the workspace because that's where all the work actually happens.
In this section, you will keep your tracking codes; in the tags sub-section, you will keep your conditions when those tags fire; and in the triggering sub-section and in the variables sub-section you will keep your various data points and all the small functions that are being used in tags and triggers. Once you implement all the changes in the workspace, you will be able to preview them on your actual website before publishing them.
Now, let’s talk about versions. If you add a Facebook pixel and submit it then the pixel will start tracking your website visitors every time you submit a container you actually create a new version of that container and all the versions will be visible right here. The main benefit of versions is that if something goes wrong, you will be able to quickly revert your changes.
The third section in the top menu is the admin. It is quite similar to the admin section of Google Analytics So, you can change on the account level things like the account name can enable a 2-step authorization process, you can control users, manage users on the account level, and restrict access to a particular user just on the container level.
Once you know how to create a Google Tag Manager and completely understand the vital aspects of its interface, it will get quite simple for you to manage and track the tags. You just need to spend some time learning the process.