How to Create a Link Building System

Team TypeStack
Team TypeStack ...
Nov 21, 2022  . 4 min read
Table of Content

Google’s search engine algorithm is constantly evolving. However, what has remain unchanged is the importance of backlinks. Backlinks are still a crucial factor in determining which websites rank for which keywords. In this blog, we will focus on how to create a link building system to maximize your team's effectiveness and efficiency. Now, systems are key to scaling. They help your team stay organized and smoothen out processes. But many people think that a system is just a list of steps where you hire people to fill those roles. 

Everything runs like a well-oiled machine and each person is doing their part. Now, while this all seems well and good, complex systems will almost never work this smoothly. And there are two reasons for that. Firstly, systems need to be customized for the organization and the people in it. Secondly, the efficiency of a system is fragile. 

Because of these reasons, we are going to share the 5 key components to create a link-building system that will be right for your organization. Here it goes. 

#1 Structure of the team

Ideally, you want to have different team members handle different parts of the link building process. This helps to create your assembly line from a structural standpoint and it also helps individuals to develop mastery in their role. And as people get better at their jobs, things move faster and more effectively. 

#2 Alignment with your company's goal

You need to set specific goals for your link building team. For example, you may have a goal to get 50 new referring domains each month to revenue-generating pages. And the purpose of these links is to rank higher in Google and get more traffic as a result. Now, when each member knows and understands this goal, it makes their work more meaningful because they know what they're working towards and what it'll take to get there. 

#3 Create standard operating procedures or SOPs

SOPs are detailed documents and videos that explain how to carry out a task from start to finish. They help to ensure that each person is moving in the same direction towards the same goal. And they're also great resources to have when onboarding new hires. Now, the best way to create SOPs is to actually go through the process yourself, or have a team lead do it. And while you're doing the prospecting, vetting, and outreach, you should document the process as if you're teaching someone who's never done it before. 

#4 Use a project management tool

Project management tools like Trello, Notion, Airtable, and Asana are great ways to organize all your campaigns in one spot. And they're particularly useful if you have multiple campaigns running simultaneously. It will help you stay organized by keeping your assets in one place and also all relevant communications should take place there too. 

#5 Use a campaign management tool that supports simultaneous collaboration

When we say campaign management, we are referring to the actual campaign data you will be working with. And the best tool for this is Google Sheets. You can customize your sheet however you would like. Multiple team members can work together simultaneously so no time is wasted. 


As you go through the process, be conscious of inefficiencies and blockers and find ways to eliminate them with the people who are involved in these processes. It is really important to solve these quickly because a lot of time can be wasted by just dealing with inconveniences that can potentially be solved easily. So, try them out and see the results yourself!