We all are aware of the fact that SEO plays a vital role in content creation. But not all know how to integrate it into their content. This is why we have brought you this blog and make you understand how to create SEO content that actually ranks on the first page of google and an extraordinary step that 99.9 of people ignore even though it produces tremendous SEO results.
However, before learning how to create SEO-friendly content, let's take a closer look at what exactly SEO content is.
What is SEO content?
SEO content has two different categories:
- Keyword-driven content- Content that targets a qualified keyword.
- Link bait- Content designed to attract backlinks but isn't necessarily keyword-driven. It certainly can target a keyword, but it's not a requirement.
To create SEO-friendly content, you would want to use an eighty-twenty split when creating these two different types of SEO content. Eighty of your SEO content should be keyword-driven. While the other twenty should be designed with the intent of acquiring backlinks.
Now, let's go back to where we started and learn how to create a piece of SEO content that actually ranks number one.
Identify a qualified keyword
To find a qualified keyword quickly, go into SCM rush, enter your domain and then click on the keyword GAAP tool. Then enter your organic competitors' domains, and if you aren't sure who your organic search competitors are. Try going to the organic research tab and clicking on competitors. Enter those domains into the keyword gap tool, then scroll down to the results and click on the missing tab. The keywords you'll find here are the keywords that your competitors are ranking for, but your website is not.
After that, filter through these keywords by going to the keyword difficulty filter and selecting any relevant keywords to the website. However, if you cannot decide on the keywords, loosen the keyword difficulty filter or analyze a different set of competitors.
Analyze the search results
Once you've decided upon a keyword, it's time to analyze the search results. While doing it, remember that intent is what matters more than search volume. The truth is that you can find high-volume keywords all day and drive tons of vanity traffic to your website, but it likely won't convert the goal of doing SEO. That's why you must prioritize keywords with transactional intent first and then work your way up the sales funnel.
Analyze the competitors quantitatively
Use data to understand better what you're up against. So first, how many backlinks will you need to rank? Next, go to the keyword overview section, enter your keyword, and scroll to the SERP analysis to get the average number of referring domains for the top ten.
Afterward, you need to identify the appropriate word count for your target keyword. Go to the SEO content template tool, enter the target keyword, and then go down to the text length to see the ideal word count target.
The next part of this process is to: assess the top competitors on a qualitative basis. This means you will analyze their content and see their strengths, weaknesses, and commonalities among the top-performing pages. Hence, open up the top three competitors and some note-taking devices like Google Docs.
Ultimately, Google is telling us that these pages are structured correctly because they're ranking.
So, it would be best if you found a unique angle for differentiation, and this is the most important question to ask: How will your page be different and better than what already exists? You simply can't rehash what everyone else has already done and expect to beat them. You need to bring something new to the table and something that can't be easily replicated.
Differentiation isn't always about the content itself, either. Sometimes, you can differentiate yourself by having a better user experience, using better design, custom visuals and video, or even adding custom tools or filters. There are endless possibilities for differentiation, and the good news is that most people doing SEO never go this deep. They just throw together an article, jam some keywords into it, and pray that it works, so if you're even thinking about differentiating, then you're already ahead of the game.
Also, don't forget the budget you'll need based on the word count, the level of expertise required, and the necessary backlinks to rank. You can estimate what the budget will be to rank now. At this point, it's time to create the content. After creating content, you need to optimize it through good writing tools like Typestack.ai.
Once you've optimized the content and boosted your score as much as possible, it's set to publish. It adds depth to the page, so with that said, once it's published, go to SCM rush's on-page SEO checker and run the target keyword. Also, URL through this tool. If you did the initial steps well, then there won't be many recommendations here, but it's still worth double-checking, and if you did a nice job, the page should rank in the top 100 within a week or two.
If not, your website isn't authoritative enough, so you'll need to focus on link-building. The more backlinks a domain has, the higher its position on the SERP. Some examples of effective link baits are software and tools like Typestack.ai, which has an insane amount of backlinks because; a) it's a great tool and b) it's easy to drive backlinks to software and tools because it's inherently linkable.
Most SEO content won't achieve its full potential without the most important ranking factor, which is backlinks.