When you start working on SEO, some of these questions always take over your mind- How to do SEO yourself? How to do SEO on your own? Can I do SEO on my own? How to do search engine optimization yourself? and many more other questions.
But with a strategic SEO approach, research and practice you can find easy answers to these questions and can do SEO yourself. Before talking about technicalities, let us understand what is SEO.
Understanding SEO and its benefits
Search engine optimization (SEO) is about getting your content right in front of the eyes of your potential customers to generate business. Search engine optimization (SEO) is the process of making your website more visible in search engine results. It's most often done by optimizing page titles, descriptions, headers, and other content snippets.
In the process of determining how to do SEO yourself, you should always focus on the importance of SEO in any online business as it helps you find more qualified leads, increase traffic to your website, and build brand awareness.
How to Do SEO Yourself: A Quick Guide and DIY SEO tips
Perform an SEO audit of your website.
The very first step in how to do SEO yourself is you should understand where the refinement is needed. SEO audit is the evaluation of a website to analyze its searchability. SEO audit is the final result of a site's performance to understand the problems and solve them accordingly. SEO audit gives insights into the areas where improvements are needed and eases up the further process for you.
There are many online tools like Webfx, SEO optimizer, SEMrush, etc., that can help you run an audit of your website and give you a brief report card of the areas where you are good at and the areas where you need to improve.
The process of how to do SEO on your own becomes effortless when you have the site problems broken down into simpler steps. It helps you figure out where to start.
Optimize content with Keywords
The second hack in the process of how to do SEO yourself is keyword optimization. Keywords help search engines know what your site is all about. The right kind of keywords will rank your site, and make your website stand out from the crowd.
Coming to how to do SEO on your own, we all know how important content creation and keyword optimization is.
When you are in the early phases of doing SEO on your own, make sure your content looks great to your readers. Focus on providing clear information, conversational flow, interesting hooks, and relevant keywords.
While creating content, you need to fill the right keywords into the content naturally to avoid forced keyword addition and also to make sure to maintain keyword density. You can use keyword research tools to find out the right keywords related to your niche. These tools will also suggest topics to write on.
Try adding primary keywords to the headline of your blog. It will make a clear impression about what you want to talk about and search engines will rank your content too. Keyword optimization is an effective DIY SEO tip that shouldn’t be overlooked.
Get inbound links to your content
The most spoken and powerful DIY SEO tip on how to do SEO yourself is related to inbound links. Generating inbound links to your content will make it look valuable to search engines, and getting links has everything to do with creating consistent and shareable content. According to Hubspot, websites that share consistent long-form content have a 97% more chance of getting inbound links. Getting inbound links for your SEO is not an overnight task, it will require you lots of long-form content pieces, time, and patience.
Always stay on top of your content game, by creating content on trending topics. You can search the topics on various topic generator tools online, pay attention to google suggestions or use Twitter, Reddit, and Quora to refine the trending topics to create content. Once you have got the hang of creating content consistently, try promoting it on social media too, because the more people will get exposed to your content, the higher the chances of getting inbound links.
This DIY SEO tip will make you win like no other!
How to automate technical SEO?
Technical SEO or automation of SEO is a process of systematizing the SEO tasks to reduce the manual work and complete them faster.
While understanding the minute details of how to do SEO yourself, using the right tools for automation of SEO is as crucial as building strategies for SEO.
Well, every process in SEO can't be automated but some of them can.
Site performance monitoring: DIY SEO tip
Factors like website load speed, internal links, duplicate content, and orphan pages can directly affect the performance of the website and can cause a disturbance in the learning process of how to do SEO on your own.
To avoid this, you can automate the site performance monitoring. This way, you can fix issues faster, collect more data related to your site’s performance, and analyze the areas of improvement without depending too much on manual work.
Backlink check: DIY SEO tip
To enhance the learning of how to do SEO yourself, backlink analysis is a must. Backlinks on your site are directly proportional to the authority of your site. High-end backlinks can elevate your rankings and improve exposure.
While it’s important to monitor your backlink profile to ensure you’re getting high-quality links, it can be time-consuming to read each page and manually check all the backlinks that you earn. SEO automation can help ease this process and make it easier for you to see who’s linking to your pages. Start saving time on your SEO!
SEO marketing automation tools can do a huge part of the SEO work for you, so you can spend more time leveraging your business instead of worrying about your SEO.
To sum it up!
These DIY SEO tips will help you uncover the true potential of SEO for your business and wipe out your doubt like whether can I do SEO on my own and how to do search engine optimization yourself. The more you play with the various SEO techniques, the easier it will be for you to optimize your content. Start experimenting with SEO!