Pushing fresh content out into the web world can be a daunting task sometimes. You might run out of ideas for your blog post. There are a number of things to consider when it comes to choosing a blog title. Is the topic relevant enough? Will your readers enjoy reading it?
Similarly, there are other questions that might bother you. So, how to come up with blog post ideas? There are some clever ways to ease your content idea generation process. This blog post will help you figure out the right methods.
How to get content ideas? Explained
Regardless of what domain your blog is related to, you can always find a wide range of topics to cover. All you have to do is figure out the right set of keywords. This is where you can leverage the power of free keyword tools. Just type in any keyword related to your domain, and the tools will show you which keywords to target. Based on the keywords you get, you can build a list of topics or blog ideas around them.
Let’s say, you want to write blog posts related to digital marketing. In this domain, there are various sub-domains, such as social media marketing, online marketing, click advertising, etc. These sub-domains cover all aspects of marketing. Once you have got a list of sub-domains, rather than being too specific, try something that is more general. The reason is to get some search traffic.
Dive into the social media platforms
Social shares can also tell a lot about what topics to focus on. Well, it is not necessary that a post having tons of social shares can bring in more traffic. Typically, users do not think a lot when it comes to sharing something on social media. But, they do choose their words precisely at the time of searching for something on Google. This is the reason why how-to blog titles get more SEO traffic. People just want simple answers to their questions, and how-to blogs are one of the most clicked blog posts currently.
So, you need to spend some time figuring out the right balance. Find some articles that get some social shares and some search traffic as well. Again, try to avoid topics that everyone else is writing on. This is one of the main reasons why most people do not get tons of traffic. You should also focus on how many backlinks your blog post may get.
Update your old but high-performing blog posts!
If an old blog post of yours had received tons of traffic, you can refurbish it. Google likes ranking fresh content. So, you can get more traffic by reviving your old blog posts. You can make a post more effective by adding step-by-step instructions, including infographics, etc. A detailed blog post can get more attention from the crawlers, thereby bringing more traffic. When a post is continually updated, it gets more refined.
What more you can do is take the high-performing keywords from other successful blog posts and come up with your own version. Suppose you want to write about social media marketing trends. Search it on Google and focus on the first 5 or 6 blog posts. Look at the keywords that the blogs have ranked for.
Now, make a list of all of the sites that are linking to the blog post. When you write your blog post, you want to hit up each of these site owners and talk about how you have a more detailed article, that's on a similar topic. Your version provides more steps, more actions, and more strategy. When it's so much better, you're going to get a lot of people willing to link to you, especially because yours is fresh and new, and it's not outdated!
So, that’s all about how to come up with blog post ideas. Using the tips we mentioned above, you can expand your content calendar without worrying about the effectiveness of your topics. Proper keyword research and reviving your old blog posts are the two major ways to keep the content ideas coming in. Try them out!