A blog post is one of the most effective ways to express your thoughts, stories, and experiences about a particular subject. The primary purpose of a blog is to create attractive exposure for your products and services and to educate your target audiences about your brand. Therefore, you need to learn how to find blog topics to meet your expectations and engage your potential users towards your goal.
A well-organized blog can improve your website’s or brand’s SEO and fetch you many benefits. Hence, it is important to identify what your audience is looking forward to from your website to educate themselves. At the same time, it will make you understand if you can fulfill their requirements.
Ways to find blog topics for SEO
Ideal blog topics attract organic traffic and improve your visibility by meeting the audiences’ interest. So, your blog needs to be unique and loaded with useful information for the readers so they are tempted to share the same among their friends without hesitation. Let us learn how to come up with blog post ideas for a particular niche or industry.
Determine your blog’s purpose:
To begin with, consider your reader's expectations and the ways you can fit your content into the marketing strategy. Blog posts can be used for multiple purposes, viz. attracting prospective customers, generating leads, educating audiences, and engaging conversations.
Identifying your goals will help you determine the blog topic ideas through which you can approach your customers and reach your business target. So, once you know how to find blog topics, you can easily reach out to your visitors and perform better in SEO. According to the Content Marketing Institute, about 31% of B2B and B2C content marketers believe blog posts are the most efficient content type for building brand awareness.
Set up your target audience from the blog posts:
Regular readers play a key role in the success of your blog, so you need to come up with SEO blog topics that entertain them and keep them hooked to your niche. Thus, defining your ideal blog reader is an essential step in narrowing the subject and creating relevant content for them.
Once you know who your target is, you can cater to them by composing effective and result-oriented content. It also gives you a chance to communicate their preferences and ambitions and build trust and authority, thereby improving your brand reputation and converting leads to sales. Therefore, when you specifically know what your audience wants on an individual level, you can engage them with relevant optimized SEO blog topics.
Research on social media and Q&A forums for unique topics:
If you are searching for how to find blog topics for increased engagement, social media is one such door to open. It has an ocean of user base that can lead you to the path where you can find suitable topics. So you need to go through popular social media platforms, such as Facebook, Twitter, LinkedIn, and Pinterest to get closer to the trending subject matters.
Also, the Q&A forums like Quora are where you can find conversations related to your niche and get several useful blog topic ideas to create educational content for your readers. Alternatively, you can ask questions related to your business and figure out the trending topics based on the answers.
Use planner tools for expanding the current blog topics:
Make use of online keyword planning tools regarding how to come up with blog posts to serve your purpose effectively. Google Suggest, Google Keyword Planner, UberSuggest, and HubSpot Keyword Tool are a few effective online tools where you can find unique blog post ideas as per your niche.
Similarly, several social tools can also be a great solution for generating hot yet fresh ideas for your blog. Google Trends, SocialCrawlytics, Bottlenose, SEOGadget’s Content Ideas Generator, Social Inbox, and HubSpot’s Blog Idea Generator are among the most effective tools that you may try. All these are developed for monitoring social activities by users, prospects, and the specific segment you are looking for.
Evaluate competitor blogs:
When you are struggling with how to come up with blog post ideas, analyzing competitors’ pages can be a trick to try. Visit your competitor's blog and review their categories to see what is trending. Check out the tags and filters used to observe the categories engaging the viewers.
Conducting a competitive analysis is an essential step for any successful brand. In short, competitive analysis is a living document that identifies and evaluates the strategies of competitors to comprehend their strengths and weaknesses. Overall, understanding and applying insights from the competitive analysis can help you identify your positives and negatives related to brand health, community management, content strategy, and useful blog topic ideas.
Identify the current trends:
The best sources for collecting trending topics are Google Trends, Exploding Topics, SparkToro Trending, Buzzsumo, Feedly, FrontPageMetrics, and Podcast Notes.
Trend analysis allows you to predict what may happen based on what has already happened. It provides companies with information on marketing and sales performance, product development, spending, and more. Therefore, analyzing market trends with these tools will help you determine what your audiences are looking for and how to fulfill their expectations.
Unique blog post ideas provide information about your niche and satisfy your readers with all their queries. They also help you increase your followers and become popular among your target audience. Do try the aforementioned solutions regarding how to come up with blog post ideas and start creating unique, informative, and engaging blog posts.