Everyone is in the race to generate organic traffic from search engines like Google, Yahoo, and Bing. With so many complex theories out there, it can get quite overwhelming to find the right SEO strategies. A lot of experts say that link-building is one of the most effective ways to generate traffic. However, there are easier ways available! In this blog, we will help you figure out how to get organic traffic without link building.
Why look for an alternative for link building?
One cannot deny the fact that link building is a vital part of search engine optimization. Even if you hate it, you cannot ignore it. Even studies show that the more websites linked to you the higher your chances of getting traffic from Google. But, why do so many people hate working on link building? Well, you need to spend tons of money to drive results from link building. In short, it is not a poor man’s game. So, let us take a look at five SEO tactics that can help you generate traffic without spending time on link building.
Leverage topical authority
The first effective SEO strategy is to get the advantage of topical authority. In the arena of SEO, the concept of topical authority has started getting quite popular. It all began when Corey Tugberg started posting case studies, and without using link building method, he was able to get a massive amount of web traffic! So, topical authority does work.
But, what topical authority is anyway? If you want to become a topical authority on your site, you should cover every single subtopic that is related to your niche. You have to be better than your competitors. This strategy can work like a charm even if you have got the worst backlinks ever!
You need to keep in mind that topical authority is not a basic process. To master it, you have to deep dive. There are tools available using which you can get a list of essential questions you need to answer in your content. Using these tools, you can create an entire ecosystem of content that can help you build topical authority on a topic.
You can also check out which subtopics your competitors have covered in their content. You can do this by opening up their sitemap and then searching your main keyword. Even if you end up with dozens of keywords, you can map them via online tools. Once you got your topical map in place, start churning out content immediately!
Parasite SEO is another technique using which you can generate organic traffic. In this method, you place an article on another website having a high volume of links and authority. There are two scenarios when using this technique makes more sense. They are:
- There is a direct path to revenue
- You’ve already got a decent list of target websites.
To get the most out of this technique, you have to do tons of research on Google to find out what is already ranking. You can write a guest blog post and ask them to publish it. You can also ask one of their writers if they are interested in including you in their blog post.
Up your keyword research game!
The third way to get organic traffic is to do next-level keyword research. Well, we are talking about innovative ways to figure out keywords that do not require backlinks to rank. You can use online tools like aherfs to find out the right keywords.
The next technique involves the use of powerful aged domains. It means, rather than working on one link at a time for link building, you are inheriting the entire backlink profile of a domain. What are aged domains anyway? Aged domains are old domains that have been used previously, and they have also gathered enough backlinks pointing to them. For this reason, they become quite valuable. These types of domains are usually purchased at auction before their expiration date. As they are indexed on Google, it becomes somewhat easier to find out these domains.
Link bait articles
If you want to generate SEO results without even touching link building, you need to create link-bait articles. Certain types are articles are quite good at attracting organic links. All you need to do is write the perfect piece of content the links will eventually start flowing in. You should write so well that it becomes a definitive guide for that particular subject.
Summing it up
So, those are some of the ways to generate a good amount of organic content without using the technique of link building. The more you try them out, the better you will get at deriving results from them. Go explore!