The ultimate goal of any blogger is to attract more audiences and generate traffic to their page. Every writer tries their best to provide content that connects with the reader and impacts their life. If you belong to the blogging profession, you must know how to improve readability score of your content.
You must ensure your content is readable so your website visitors can quickly grasp the information provided and more people can connect with your content. Still, every content writer makes some common mistakes while preparing the content, and the problem is that these mistakes are so subtle that no plug can detect them.
But by the end of this blog, you will know what mistakes you made with your content that affected your readability. And also, we have provided the solutions for each of them.
What is content readability?
Content readability means the ability of your content to convey your message quickly to the readers. It is measured by reading time and comprehension. When content is hard to read, your website analytics will show a high bounce rate; it is the percentage of users who visit your page and leave without engaging with your content.
If the content readability score is higher, it indicates that the text is easier to read and understand for an average reader. People need to know what they are reading and why they should care about it. The more readable your content is, the easier it will be for users to absorb information from your site and find what they need. When creating any content, you should keep in mind how to improve readability score.
The quality of your content depends on how original and relevant it is to the reader. The readability of your post is a crucial factor for a holistic SEO strategy; it determines how easy it will be for a search engine to crawl through your content. It is also one of the most overlooked aspects of SEO, and many people fail to consider this when writing content. Now, let us explore what is good readability score
How do you define a good readability score?
The Good Readability Score (GRS) is a metric that helps you determine the readability of your content. It's calculated by considering the length of text, font size, line height, and other factors. It will also help you understand if there are any issues in your website design or layout that may be affecting readability. Once you check your readability using any online tool, you will get the readability score. If it is lower than you expected, you must find ways how to improve readability score of your writing to make it more engaging.
Numerically score level ranges from 0-30 to 90-100. If the score level of your content is between 90-100, it is easily understandable by even an 11-year-old school kid. On the other hand, if your score is 0-30, your writing is too complex, making it suitable only for college graduates to understand. Try to maintain a good score level from 70-80 so that a wider audience can easily consume your content.
Why is content readability important?
Content readability is essential because the better the readability, the easier you can communicate your ideas to the readers. No matter how long or informative your blog or article is, it is useless if people do not find it readable.
Here are the benefits you get by improving the readability:
- If the readers understand the content, they are likelier to click on the other links attached to the page.
- Audiences can find the exact point they are looking for.
- SEO benefits: It makes the audience stay on the website for longer.
How does readability affect SEO?
Readability plays both a direct and indirect role. Readability plays a vital role in SEO and can improve traffic to your website. Content readability makes the reader feel that they are reading something valuable and sit longer on your page; this way, Google will measure your page and suggest more and more to other users.
Direct ranking factor
It is easier to rank your content when it is grammatically correct, simple to read, and offers diversity. Does that mean Google does not prefer complex content? It does, but only when the topic demands such content. Low-quality content filled with errors can have a negative impact on your SEO.
Indirect ranking factor
The readability score of your content determines the behavior that users showcase when navigating the website. It affects your SEO not just from the level of reading complexity but formatting point of view.
Users will feel more satisfied after browsing your website if they quickly find what they are looking for. If not, they will take only a couple of seconds to decide whether staying on your website is worth their time. If more visitors come and leave your website without even spending a couple of minutes, it can lead to a higher bounce rate. We all know that bounce rate is a factor used by Google to rank websites. So, the readability score does affect your website’s ranking.
5 mistakes that affect your content readability
Not using the right keywords
It is not good enough to write a fantastic blog post and not have the right keywords that Google would be using to rank your website higher. You have to play strategically and think that if you want your blog to rank higher, then you have to play Google's game, which is the game of proper keywords.
The SEO game is all about keywords you must master to know how to rank your page and use the easily understandable way of writing; that’s how you will learn how to improve readability score so that more people visit your page. And that's what will help you move up in the search results.
How to solve it?
You can easily find tons of free and paid tools available online. Google Keyword Planner is one of them. Go for the online keyword research tools available and look for the relevant keywords for your niche.
Writing complex content
Readers prefer easy-to-understand content. The goal should be to make even a 5th-grade kid understand what you write. So you should correspond accordingly. Avoid readability mistakes if you want the content to be shared more.
How to solve it?
While writing the blog or article, read it a few times and see if you could make it simpler. Eliminate complex terms or jargon you think will confuse the reader. Spend more time on your blog and not googling the word you wrote. That’s how to improve readability score when your reader quickly understands your content and can connect with it.
Avoid writing in too much professional tone
You should maintain a professional tone in your writing but not too much and focus on a broader audience base. If you write mainly for a specific audience, such as engineers or tech lovers in a particular niche, you are free to use the tonality and words that only they will understand.
If your audience is broad and a concoction of people of different professions, you should write to make all of them know your content. You should always focus on how to improve your readability score as it is essential to make the reader understand how they can benefit from your blog.
How to solve it?
First, understand who is your target audience. What kind of people will visit your website and then write content accordingly? It will help you use relevant words, phrases, and terms.
Not using sub-headings and bullet points
Nobody will click on your blog and start reading from the top; that's not what readers do. Anybody visiting your blog will initially have an overall look. And they are more likely to continue reading if it is structured. The usage of sub-heading and bullet points represent your blog more cleanly.
How to solve it?
After writing the first draft of your blog, here are the things that you need to do:
- Go through it and see if you could provide some pieces of information in bullet points instead of long paragraphs.
- Break the sections into several short ones.
- Use subheadings so the reader can look for the content they are searching for.
Not checking the readability score
Writing is one thing, and making it readable is another. We discussed how does readability affect SEO, so checking your readability score before posting is essential. Making it easy and more straightforward will help your blog rank higher. Always make sure to check the readability score and have an idea of how to improve readability score.
How to solve it?
To solve this issue, we will look for two options through which you can quickly check and improve the readability of your blog or article.
The first way is using the Hemingway app. Go to the website called hemingway.com and paste your content over there. It will highlight your article in different colours. In the right corner, you can see the meaning of the colours.
The second is using the Readability Analysis feature available in the Yoast SEO plugin. This feature will analyze the page's content based on Yoast SEO's readability parameters. Yoast SEO is a widely used tool, and if you are a beginner, easy-to-use features will show you how to improve readability score of your article.
To sum it up!
So, if your blog post or website is not getting traffic, chances are that your content has a low readability score. We hope the tips and methods shared in this blog will help you avoid the mistakes. The more you learn about how readability affects SEO and what is a good readability score, the better you get at creating great content. So, keep learning!