A lot of questions are asked related to how to increase domain rating, domain authority, or website authority. So, does the score really matter? Well, the score itself should not be your primary focus. Instead, you need to focus more on the reasons that increase the score. Yes, we are talking about high-quality backlinks from websites having good authority. In this blog, we are going to discuss three key factors that can improve your website’s link authority.
What’s the concept of website authority?
In case you don’t know, website authority is actually a made-up metric from various SEO tool makers. You can call it Domain Authority, Domain Rating, website authority, or whatever, they all mean the same. Through this metric, we try to assess the relative "strength" of a website's backlink profile in comparison to other websites in their index.
We need to understand that Google doesn’t rank websites but pages. Hence, if you are looking to improve your website’s Domain Rating, it would be too broad as a goal. It can make you feel more distracted than focused.
How to improve your website’s domain rating?
To rank higher in Google, it all boils down to one thing, and that’s links. The number of unique sites that link back to your website matters; also known as Referring Domains. Here, we take into consideration only the followed links, i.e. links that have nofollow, sponsored values, or UGC. Such links will not improve your website’s DR score. We can only count on the referring domains.
The second thing that matters in improving Domain Ratings is how good the Domain Ratings of the linking domains are. This helps in keeping DR reliable. Let’s say a website is having 1,000 followed referring domains. If all of them come from websites having zero DR, it is quite unlikely that the links will serve any value.
Talking about the third factor that matter is related to the number of websites the referring sites links to. And, each of them should have at least one followed link. When more unique sites your website links to, the less Domain Rating equity it can pass.
So, rather than obsessing over improving your website’s Domain Rating, you need to focus on two important factors. First, you should build links to web pages that you want to rank. Second, aim at getting links from websites that have quality and authority. At the end of the day, ranking your web pages matter more.