‘How do I improve my website's authority?’ is one of the most common questions asked by many! Authority metrics are a great way to measure a website's SEO performance and success. But it is important to point out that authority metrics don't actually add any contribution to a website's ranking ability. Therefore, focusing on improving the elements used to measure the authority metric is the best way to improve the ranking of a website. In this blog, we are going to run you through our top tips to boost authority.
Let’s understand domain authority first!
When we talk about authority metrics, we’re mainly considering Mosley domain authority and ahrefs domain rating. No matter which you use, they will show you a similar thing. They can help you measure how authoritative a website is and how likely it is to rank in Google.
Moz's domain authority measures the total number of backlinks and the metrics surrounding those backlinks. An ahrefs on the other hand measures domain rating using the number of linking domains. Generally, the more authoritative a website is, the more likely it is to rank high in google. It means the website will get more visits, thereby driving more conversions.
Notably, the ranking of a website depends on many factors, and scores is one of them. However, the relevance of the backlinks is also one of the most important ranking factors. Even Google acknowledges that the higher domain authority scores represent a greater ability to rank.
How to boost the domain authority of any website?
Now let's look at how you can boost the factors that affect the authority score of a website. Here are a few methods:
- #1 method: Don't neglect SEO basics! To be considered an authority in anything, you have to be good at it and the same goes for a website. So, you have to cover the basics, which means optimizing the on-page content to ensure that you're offering the best user experience to your website visitors. It also includes improving your page speed navigation and mobile friendliness.
- #2 method: Check your backlink profile. When Google rank websites, they check whether other prominent websites on the same subject link to the page. If yes, then that is taken as a good sign that the information is of high quality. It helps in creating a good backlink profile, which translates to building quality backlinks and monitoring existing backlinks. To make it look natural, the relevance and authority of the linking domains can have a huge impact on how Google perceives your website. For this reason, you need to work on this to improve your authority scores.
- #3 method: Learn from others! You need to check out what your competitors are doing. It can help you figure out the tactics or strategies that you might be missing. So, make a list of your competitors having an authority score closer to what you're aiming for. You should also check how fresh their content is. Are they updating it regularly? How many quality backlinks do they have? How they're optimizing their content? So, these are some of the questions you need to answer.
- #4 method: Brand equity. Besides working on domain authority, you need to build brand authority too! To achieve this, you need to work on brand awareness by creating positive experiences for customers. You can do the same by shooting up the number of branded anchor texts, promoting your brand name on relevant authoritative websites, etc. Using such methods, you can increase your brand’s visibility among the right audiences
There are many other factors that can influence a website's ranking. Hence, it's best not to put too much effort into the DR number.
Wrapping it up!
No doubt, domain authority is a vital marketing metric as it helps you build a powerful SEO strategy, and the same can be used for moving your company forward. You just need to keep in mind that DA can only predict success. It cannot guarantee anything. If you want to boost your website's rankings, you will need to optimize the elements according to the Google ranking factors. Eventually, the authority scores will naturally increase. So give them a go and let us know how you get on!