How to Link Google Analytics 4 and Google Search Console?

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Linking Google Analytics 4 with Google Search Console allows you to examine organic search results associated with your website. For example, you can check out where your website is ranking currently in Google search results. You can also check out which search queries lead to clicks. Likewise, you can also figure out user behavior by closely analyzing those clicks. So, there are plenty of insights you can get by linking GA4 with Google Search Console. 

In Google Analytics, you can integrate Google Search Console using a web data stream. You can also do it through a Search Console website property. In this blog, we will help you understand how to link them. So, let’s begin!

Steps to link your Google Analytics 4 property with Google Search Console property 

Step #1: First, you need to make sure the search console property and GA4 property you want to link together are gathering data for the same group of web pages. 

Step #2: Next, you need to ensure that the Google Analytics 4 property has a minimum of one web data stream. 

Step #3: To link your GA4 property with the Google Search Console property, it’s necessary for you to have either the ‘Editor’ or ‘Administrator’ permission. 

Step #4: Ensure that the email address related to your Google Analytics property and Google Search Console is the same. 

Step #5: Next, click on the ‘Admin’ option present on your Google Analytics 4 property, and then scroll down to the section ‘Product Links’, where you can find ‘Search Console Links’; click on it. Once to click, you will get to see the ‘Link’ button. Click on it.

Step #6: Then, you need to click on ‘Choose Accounts’. Here, you need to click on the check box located right beside the search console property, and then hit the ‘Confirm’ button.

Step #7: After choosing the search console property, hit the ‘Next’ button to select web stream. Here, you need to click on ‘Select’ to choose a web data stream for your site.

Step #8: Once you select a web data stream, carefully review your configuration before clicking on the ‘Submit’ button. 

Once you submit, a ‘Link Created’ message will appear on the screen. 

Step #9: Now, click on the cross button to close the overlay. Once you do, it will lead to a screen where you can view your search console links. 

It’s done! Your Google Search Console property is now linked to your GA4 property. 

Conclusion

If you are looking to collect data for your website, linking your Google Analytics 4 property to Google Search Console property is the right move you can make. It can bring more efficiency to your content marketing efforts. Analyzing the reports generated by linking your GA4 to Google Search Console is also easy to understand. The more you explore, the better you will be able to use the data generated. 

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