In this blog, we’ll discuss how you can make money with content marketing. And we aren’t talking about your content marketing, we are talking about making money from other people's content marketing but using your skills. Content marketing has served several businesses really well and it drives a tremendous amount of leads.
A lot of businesses these days are desperate to get into content marketing, they may leverage traditional advertising for their businesses but they know that content marketing is an important part of that mix. And they want to do it as they see the value in it. It's been proven, so they want it, they need it, but they don't have the time and they don't have the people. And a lot of times they don't have the expertise or the knowledge of the resources in order to do what it takes to produce content and to publish it on a calendar very regularly. Which is what it takes to actually be successful with content marketing.
A lot of you probably use content marketing for your own businesses. You probably do Instagram, Facebook and Twitter and produce videos or write blog posts. You use content for your business and you have skills in order to do that. So there's a number of different ways you can go about this. If you have a larger agency or a group of people that you work with in your business, you can become or offer a full suite of full service content marketing services to clients with small and medium-sized businesses.
You can develop content strategy, content plans, content calendars and the content itself and publish it for the company. A very full service offering but here's the thing if you have content marketing skills around a particular niche you can also use that as a key to unlock a relationship with a business to help them in places where they need help, where they don't have that particular skill or expertise. In order to produce the content they so desperately want. So this is a way that you can use by taking your content marketing skills and marketing them and proposing them in pitching them to small to medium sized businesses. To help them produce their content.
You don't have to be a full-service content marketing agency in order to engage with companies and make money. Doing content marketing and leveraging those skills to help these companies and to make money, you can approach or pitch companies offering a service. It could be any service, like creating a content calendar, or editing video, whatever that is you can kind of carve off an aspect of what they need around content marketing. Something that they don't know how to do or don't have the time or resources to do and make that a part of your business.
It's a great business opportunity, clients don't have the time, the resources, the people, or the knowledge to do content marketing and they are hungry and desperate to do it. So if you can use that desperation that they have in order to get your foot in the door. Even if it's to offer a particular skill to help them out, they will be very receptive to that message. We see trends in the marketplace that could benefit creative professionals, freelancers, or designers that could give them an opportunity to get new clients.