How to Optimize Your Blogs for Search Engines (SEO)?

Team TypeStack
Team TypeStack ...
shareshareshare
share
Table of Content

Have you wondered why you need to optimize your blog in the first place?

Well, of course, to increase traffic on your page and to go up in the ladder of search engine rankings. But have you given a thought to why SEO only?

Because in 2020, paid services and influencer outreach contributed only 15% & 12%, respectively, in driving traffic to blog posts, whereas SEO contributed 63%. You see, the difference that SEO makes?

So, before we dive deep into how to optimize blog posts for SEO, let's go over some of the factors that affect the blog post.

Factors that affect blog SEO

Dwell time

The dwell time (the time when people click on the site link to the time they exit the page) affects ranking on Google indirectly, but it is the most important aspect when it comes to the user experience.

Google always calculates dwell time. And it indirectly tells search engines how much value your content is providing to readers without actually giving any feedback, for example, likes, comments, or subscriptions.

Mobile responsiveness

Do you know, in the USA, more than 50% of searches are commanded by mobile devices. That’s why not only you, but your blog content also needs to be friends with handheld devices.

And there’s no way around. By optimizing your blog site for mobile devices, you make it more SEO friendly. It only takes some font sizes and a little bit of tweaking a CTA button. That's it, and your site is ready to perform well on mobile devices.

Data

You know search engines are like a newspaper to their users, always providing accurate and updated information at your service. Search engines contain an index that adds relevant and new information to its list and minus the old one.

If one of your particular blogs is very old, though effective for your audience, you don’t have to re-write it fully. Just add some revised information and some new perspectives here and there, and it’s done.

By adding accurate and recent information, you can improve not just the ranking but also the overall user experience. This will also increase the time people spend on your page and reduce bounce rates.

Answer box

Do you know Google also has an answer box for all the questions that you ask? However, to get featured in the answer box there are no clear-cut instructions. The only rule is to make your blog post effective, relevant and updated with all the latest data.

You will be surprised to know that Answer boxes get 32.3% CTR i.e., click through rate, as per findings of Advanced Web Ranking.

Page speed

Visuals, unnecessary codes, overuse of plugins, and more can affect page speed. So, make sure to remove the junk and improve your page speed. Not sure how to? Try HTML Cleaner. Remember, Google rewards those who keep their audience happy!

Bounce rate

Google doesn’t officially tell you all about its factors, but it does really watch all activities. It takes note of how many visitors have bounced your page. Bounce rate is proportional to search engine ranking. As the bounce rate increases, so does the position in the line.

To answer your query on How to optimize blog posts for SEO? Here’s a walkthrough of a few tips that can help you.

Find the right people

Ever thought what is the first step a company takes before actually planning for a product? It's to find the right market.

Same here! You have to find the right kind of audience for your blog content. Because their behavior, perspective, and habit only will transform your writing skill from time to time.

Choose the right keyword

Imagine you have selected your target audience. Then what? Are you just going to publish your work and wait simply? Of course not!

You are going to find the keywords that mostly people use for everyday searches. And don’t go with your own guesses, you are not just writing for yourself. Find relevant keywords you want your blog post to rank for and make a list. Then, incorporate those keywords in your blog content smartly.

Just to give you a hint, long tail keywords are low competitive, whereas single word keywords are highly competitive.

Find ancillary keywords too

When you can’t find specific information, you tweak phrases, you never stick to a particular keyword, right? Considering this, how can you stick only to a primary keyword? And, that's why you also need to have Latent Semantic Indexing (LSI) keywords.

You can find all these keywords on Google. Just search the primary keyword, and at the bottom, you will find more options.

Choose the right image

With words, you also need images and videos to make your blog more attractive. To get a place on the SERPs (Search Engine Results Page), you have to consider designing creative graphics, using your own photos and videos, and inserting alt text to your blog content.

Don’t forget to keep the size of any visual low; otherwise, it will affect the on-page speed and lead to a bad experience for users.

You might be wondering what an alt text is, right? Well, it describes the appearance of an image, which is mostly helpful for impaired users. However, it is also helpful when somehow the page doesn’t load the image. To better understand your content search engines use alt text and index it.

Internal linking

Of course you are not learning all these just to publish one or two blog posts, you must definitely have a large quantity of content, which you want people to know about. You can’t just list out the topics and leave it for users to select whatever he/she wants.

You need to do internal linking to let new users get familiar with your old post as well. Internal linking means you can insert relevant links, in between the article, to a different post that is related to the current article.

Don’t forget the meta description

You must have noticed that when you search for something, with every option, there is a description of 2-3 lines, and after reading that, you decide which site to go for. This description is called Meta Description and it's like a brief summary to let your audience know the trailer before they actually view the film.

If your blog content appears on the first page of the search, you need to have a catchy and inquisitive meta description to let the user click on it. The optimal length is considered to be 50-160 characters. If you didn’t separately write it, search engines automatically extract it from your content.

Compelling CTA

The world is all about action, call to action is what thrills and holds the users to a certain page/content. But be cautious; CTA must be related to your blog post. It's like the next step in the game which will award you.

By incorporating a killer CTA, you tell your audience about the next step. Remember, a blog post without a CTA is incomplete.

Readable content

Imagine you see a page full of words in one font size without any image, with no distinctiveness in heading, subheading, and body. What will you do? You will just skip the page in a beat, even if the content is informative.

That’s why you need to format your blog content with relevant headings and subheadings. Your blog post must be readable, and within seconds of scrolling, users get the topic they are looking for.

Optimize your URLs

You must never have noticed, but there is an interconnection between URL size and search engine rankings. As the number of characters starts increasing, so does the ranking of your blog, meaning you get behind others in visibility.

That’s why short URLs are preferred, but you must not know this, though URLs are automatically created, you can also edit them.

It would be much better to just use URLs because your URL can also contain the date it was first published. No matter how many times you have updated the data, it still shows the same.

Writing style

Along with all the instructions mentioned above, you also need to put a spotlight on the way you frame your blog post. To get a mass audience to see your hard work and creativity, you need to study analysis.

Haven’t you ever wondered why some posts get more links than others? It's because of its writing style. 900+ million posts were studied to find that “why post” is more popular than “list post” and “videos” is between them.

It doesn’t mean you have to just write in the most popular style. You can switch between different styles to give your audience different flavors of your writing skill. What if the less popular style might be the most popular blog post in your portfolio?

Ready to optimize blog posts for seo? Start it today!

Summing it up

SEO is one of the most important factors in driving traffic to your site. You should always strive hard to make sure your blog is SEO optimized. Focus on page speed, reducing bounce rates, using good images and videos, and writing an attractive and descriptive meta description. Use these tips to get your blogs ranking.

success