How To Optimize Existing Content

Team TypeStack
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One of the best ways to improve your writing is to optimize your existing content. In this blog post, we'll share some tips on how to do just that. By making a few small changes, you can make a big impact on the quality of your writing.

Most sites already have a wealth of existing content they already rank for some keywords either by intent or accidentally and in many cases you might find if you go

into Google search console you can go on performance on the left hand side and you can look at average position and see what kind of queries your website is ranking for.

If you see that you're ranking for some good queries there you can without much effort make tweaks to the existing pages and content to increase the visibility of those pages. A good way to do this is with a tool called Surfer SEO, a polish-based tool it has a feature called SERP analyzer, where you need to put in your target keyword and in which country you're trying to rank for and it goes out and analyzes

all of the top results and compares 500 different on-page factors for you and at the end it gives you a very clear report that tells you what you need to do to rank well. 

Optimize existing content in four steps.

Diagnosing your content is the first step to optimizing it for SEO. Now that you have identified areas of improvement, let’s understand how we can optimize content.

  1. Identifying high-potential content
    The first step to successfully optimizing your content is to prioritize existing content. That will in most cases bring about a significant impact as it increases in rank. Identify content pages on your website that need to be optimized based on the number of ranking keywords, the current position on search engine results page (SERP), and their growth opportunity.
  2. Discovering content topics
    Every page with content on your website needs its own individual keyword strategy. So that it can be effectively optimized to rank for these relevant keywords. Always use a data-driven strategy to select your core topics to set yourself up for optimal keyword research.
  3. Content topic expansion
    Now that you have decided on your content topic or content pillars with a data-driven strategy. It’s time to expand each of those topics. Good keyword research will help you come up with topics to brign about visible results. Go deeper into the newly selected content pillars to come up with keywords that will be relevant to drive optimization for all your content pages. 
  4. Content optimization
    Once you have your topics and relevant keywords, comes the actual editing process. This is much simpler as we have used an analytical approach in the previous steps to priritize content and select topics and keywords. Edit your existing content to include good high ranking keywords. Also do not compromise on the quality of your content. Google prioritizes relevant content. User experience is one of the key things that makes your content rank. So Make sure your content is relevant to the search terms. 
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