How To Optimize For Featured Snippets?

Team TypeStack
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In this blog, you will learn a little about featured snippets and how you can find and optimize your website to get that position, Zero featured snippet ranking. 

So, we'll start with different types of featured snippets that are out there because there are different things and different ways to optimize for each different type of snippet. So it's important to know what type of snippets exists so that you can then figure out how to optimize specifically for that type. In addition, you'll get to know the step-by-step process for finding opportunities. So find keywords where a snippet exists, but you may not necessarily be in that snippet. 

Also, get to know how you can optimize for featured snippets based on the different types; the most common ones are lists, paragraphs, and tables. You also have things like video snippets. But if you don't do videos, it's irrelevant to you. So lists, paragraphs, and tables are going to be three that just about anybody with a content site can optimize for. 

Lists snippets

These will be the snippets you see in buyer's guides. And step-by-step how posts are super common, especially with affiliate SEO. 

Paragraph snippets 

These are the most common across the entire internet. So not just relevant to affiliates,but they're the most common across the board. Can you see these with question-and-answer-type posts? 

Table snippets

They're a little bit less common, but you'll be able to see them from time to time on buyer's guides and specifically price queries. So people are looking for pricing on different types of products. 

If you've been doing affiliate SEO for any amount of time, you must have seen them before; for example, "the best headphones are under $300." That's a query that ran underneath that. Even, Google scrapes data from to create a list of the best headphones under $300. So you can see in that example it's an actual numbered list. You can also have bolted list of a very similar process for how to optimize that. 

Just looks a little bit different on Google. And paragraph snippets, you also surely see news before. Essentially it is just one or two sentences of Google answering a query. You see them all over the place, and table snippets are a little bit less common.

So, in a different example, how much does a weight bench cost? The snippet would pull up a chart of high-end entry-level, mid-range, and different prices for that same, like kayaks. Hence, different prices are based on the type of kayak. That's where tables are relevant. Finding these opportunities, you want to make sure that you're only going after targets that have potential because just because you rank for a keyword on page one, you still need to get that snippet. 

You would want to make sure that you're only looking at stuff where you actually stand a chance at getting the snippet. You could do this with Ahrefs and a filter. All you have to do is go into Ahrefs and then to site Explorer, where you can look at the organic keywords. And then, once you're on that page, select SERP features and featured snippets. Then isolate only keywords that you're ranking in the top five for. 

Also, notice when Ahrefs last updated that data sometimes, like they can take a month or so to update. So you want to make sure that you're not looking at outdated data. And on that note, you always want to check this manually because Ahrefs may not update as frequently as we want. 

Ensure that you check the cert manually to verify that the snippet exists and verify that you're not in it. And suppose you want to get more ideas for content down the road. In that case, you can also throw competitors into Ahrefs and do this same sort of filter because it's not going to show you snippets that you can get right away. Still, it's going to show you snippets or opportunities for you to write new content that you can get snippets for down the road. 

For lists, try to see whether or not this list is near an H-tag, is it actually a bulleted or numbered list, or is it just header tags, and how are the target keywords being used? Like, are they in header tags? Is it in a sentence? Is it in the list specifically? And then you want to replicate what your competition is doing, but just do it a little bit better. Then after you do that, you just want to re-index it and check if it is a positive, neutral, or negative result. 

After you have verified that it's an index, you can essentially use that Q command. Finding snippets is like a guessing check sort of thing. So there isn't an exact science to doing it. You just have to look at the clues that Google gives you and adjust and see where you land. 

Now, let's jump into learning what cue is. For instance, say the keyword is "best headphones under 300." So 'headphonesty,' is ranking for them for that keyword. Let's say we're not headphonesty, and you're somebody else and want to see where you are in the queue. 

Then, what you should do is put minus sign and put the domain name of the website that you want to take out. So sometimes you'll see someone else come up. Sometimes you won't. If you don't see anybody else come up, that means that nobody else is even being considered. 

So you should look for intro content, numbered list, and an image when looking on the page to see what's going on to dissect what you need to do to get the snippet. 

Also, always make sure you're familiar with the types of snippets and how to optimize for them. And the process for optimizing for a snippet. It's pretty straightforward. It doesn't change based on type, outside of what you're looking for with those triggers. So the first is always to see if you're in the queue and where you are in the queue, then identify what those triggers are, and then out doing your competition. So after you do that, you just reindex it and repeat until you get that snippet. 

And hopefully, with a little bit of perseverance, you can get them 100% of the time. So I hope you guys got something out of this blog. If you're able to master it, you're definitely gonna get an increase in traffic. So hopefully, all of you guys are snippet snipers after this.