Is it possible to rank for more keywords without working on link building? Yes, and this is why need to know about website architecture and SEO silos. SEO silos refers to a standardrized structure of your website. In this structure, certain pages are linked together, based on their relevance. Before we get into the how to plan your website’s structure and rank for more keywords, let us know a little bit about the advantages of a planned website structure.
Benefits of having a planned site structure
- Topical relevance: When you have a web page about a certain topic and other pages of your website link to it, then it gets easier for Google to rank your website higher.
- Better results from link building: Usually, home pages get more back links when compared to other pages of your website. Having a well-planned SEO silo structure can make sure that all the pages receive almost the same amount of back links. It means the other web pages of your website will rank as well!
- Long tail keywords perform better: With a proper site structure, it gets easier to rank for long tail keywords, mainly because now the link juice is flowing equally to all web pages.
How to start with SEO siloing?
Well, you should begin with foundational keyword research. To do so, you need to break your key foundation keyword topics into various subtopics. Again, you need to break those subtopics into smaller subtopics. Now, based on the categorization you can structure each web page of your website.
Now, let us understand how SEO siloing can be used to interlink these web pages together. When we talk about internal linking, we are basically referring to contextual linking. They are also called as body links. You can place these links in the middle of your article, paragraphs, and in your sentences. The various configurations of SEO siloing basically define the architectures. Let’s understand them.
Top-down recycle SEO silo
In this type of configuration, we have the same architecture as before. Here, we have all the keywords mapped out, mainly in terms of topical relevance. When you have more links from similar content, you get better topical relevance from other pages on your website. When that happens, Google thinks you're more relevant to that particular topic.
Reverse SEO silo
In this kind of configuration, you can make only certain pages link to each other. This makes more sense if the pages are very tight in relevance. Here, each supporting page content passes its link juice to subsequent page, which is then moved back to main page.
Serial SEO silo
The Serial Silo is somewhat a complex site structure. Here, category pages are internally linked to just one sub-page, which in return link sideways to other relevant pages in its category. The final page of the category is then linked to the category page located right above it in the structure.
Yellow SEO silo
In this kind of silo, every single web page is linked to every single web page on your website. It’s important to point that the problem with this kind of silo is you get tons of non-topical relevance.
Priority SEO silo
This is the most important kind of silo you need to know about. It can deliver the best results out of your internal linking effort. To get your priority silo strategy right, you need to begin with reverse silo. After laying the foundation with reverse silo, you can up your game by leveraging the power of topical relevance.
Conclusion
So, those are the methods using which you can rank for more keywords without even focusing on link building. The architecture of your website is one of the key aspects of SEO. Learn more about the SEO silos, implement the strategies, and start seeing results right away!
