How To Rank Small Websites Fast?

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It's easy to feel like the big sites are always going to dominate Google. But that doesn't mean smaller sites can't get good rankings too. In fact, there are a few things small site owners can do to improve their chances of ranking well in Google.

In this blog we break down how to rank smaller websites fast on Google. We discuss the importance of having unique content, backlinks and a strong social media presence. All of these factors will help improve your website's ranking on Google.

So don't give up just because your site isn't as big as some of the others out there. With a little effort, your small website can rank high in Google too.

Do you ever feel like you're stuck in a rut, only to see the same old websites ranking time after time in the search results? Google's diversity update is here to mix things up a bit. Now, instead of seeing the same domains over and over, you'll have a chance to explore new ones.

Here's how it works: Google is now limiting the number of times a single domain can appear in the search results. This means that big players like Amazon or Microsoft can't dominate every result. Instead, smaller sites will have a chance to show up more often.

So go ahead and explore the web! With this new update, you never know what interesting site you might find.

Let dive deeper into how you can rank your small website on SERPs

Exact match domain names

How do you go out there and rank your new website that's small, but still wants to climb the ranks quickly? Well first off, you can start with an exact-match domain name. A lot of people say exact-match domain names don’t work as well as they used to, and that's correct, but they still do. Creating a domain that's an exact match to the service or product you're selling is a great way to get some traction early on in the SERPs. This works specifically well for localized keywords and long-tail keywords.

However, it may not work well for head terms. If a small site gets a little traffic, having an exact match domain name could get you a spot really high up in the SERPs.

For example, if you are a tailor in Chicago, Illinois, having a domain name like IllinoisTailor.com is a great way to rank higher. Gaps.com did a study on exact-match domain names for one-page sites. They tested multiple exact-match domain names and created small sites for those domains. Here’s what they found.

They created a domain name called ShoferDriver.co.uk. Chauffeur is commonly misspelled, and, for this term, they used S-H-O-F-E-R Driver.co.uk.,where they misspelled chauffeur. Something really important that came out of this was, many people misspelled terms, and this helped them rank higher. It was simple, it was easy, and after doing this, with a one-page website and two backlinks, the site made it to page two of Google. Now imagine if they showed a website with a little more log. It would have ranked on page one, and possibly to the top position of page one.

Another study conducted was a near-me domain name. They purchased a domain name titled, ApartmentsNearMe.co.uk, then they created a 1-page website without any backlinks. The whole website had just around 1000 words and a contact page. This page ranked on page one of the SERPs, potentially due to its relevancy of the domain name.

Customer Engagement

Building one-on-one engagement with customers is another way you can rank on SERPs. Big brands often tend to ignore small things like personal engagement with their customers. Large corporations usually do not care, they are faceless, and so this is one way you can compete with them.

Simple things you can do to engage with your customers is respond to all comments on social media, whether they're good or bad, set up live chats on your website, where people can engage and interact with you and your business. You can offer amazing customer service.

People love this. It is really taken for granted in large corporations. And, just having that more personal approach will start gaining you those social signals, which will help you with your search engine rankings.

Long-tail keywords

Next, you should focus on long-tail keywords. According to Search Engine Guide,

Around 57% of sales come from long-tail keywords, for Amazon. That's because long-tail variations, especially those with commercial intent, convert very well. Focus on the less competitive key terms that big brands typically ignore. Focusing on long-tail keywords is a great way to find high-quality traffic. Since long-tail keywords are typically more specific in nature, scoring them typically generates more leads, more sales, and more conversions. One of the easiest ways to find long-tail keywords is go to Google search and start typing your primary keyword, look at the suggestions Google has, these could be potential long-tail keywords. Another way is you go to Ubersuggest, you type in a keyword that's a head term, and it'll show you in the keyword ides report all the long-tail variations, and even other head term variations of that keyword. Look for the ones that have high search volume, high CPC, because high CPC usually means that keyword generates sales, and look for ones that have a low SEO difficulty score. A score of 40 and less are easier to rank for than ones that have a high SEO difficulty.

Content

Create valuable content. Create specialty content in your niche. Google prefers niche sites over broad sites. For example, About.com used to be about everything, it was one of the largest sites on the web, but over time it started to die, why? Because Google prefers niche sites. What they decided to do is take their About.com site

and turn it into six vertical specific sites. However, they couldn’t fit all their million-plus articles into those six verticals, so they deleted roughly 900,000 pieces of content. By having those six vertical sites, not only did their traffic grow, but they also saw an increase in revenue by 140%. And that is surely more important than traffic. 

Smaller sites can have complete focus on a specialty and niche. This will help you do better than your competition. This allows you to provide more value for your users in your content, which is often ignored by those larger companies. You can become the credible go-to source for anything in your vertical. Take a look at Backlinko.com. Brian Dean is known as the link guy in the SEO industry, he is very niche specific. Taking a specific niche allows you to offer more value than any broad site out there, which then, in turn, helps with your rankings in the long run.

Mobile-responsive website

Google has mobile-first indexing, and over 50% of the searches are now done on mobile devices. So having your site optimized for mobile devices is huge. If you're not doing this, you're not going to do well. So make sure your site's responsive, and it loads fast. If you're not sure on how to make your site load faster, Google has a page speed tool which optimizes, tells you what's wrong with your load time

so you can optimize for it, and you can also use free solutions like Cloudflare,

to put your site on servers all across the world for free, which of course helps with your load time as well. You can also use TypeStack.ai to write and publish your content, it also takes care of your technical SEO, where it auto-optimizes your content for technical SEO and page speed. 

By following these tips, you can start to rank your website higher in the search engines.

It should be noted that these tips are not guaranteed to work, as there are many factors that search engines take into account when ranking websites. However, by following these tips, you can give your website the best chance of ranking high in the search engines.

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