How to Report Your Landing Pages In GA4?

Team TypeStack
Team TypeStack ...

In this blog, we will show you how to report on landing pages in Google Analytics 4

(GA4). We’ll create an exploration report to understand the pages people are landing on.

First, let's take a quick look at the default pages report. To find the default report, we head to 'Reports,' then 'Engagement,' and then 'Pages and Screens.' This report shows us the pages on our website by 'Page Title'. We can see each page and this

is ordered by the total number of 'Views', so the total number of page views for each page.

It presents pages by their page title, but you can change this by selecting the drop-down, and choosing a different dimension. For example, selecting 'Page Path and Query String' will show you pages based on their URL instead of their title. And moving to the right, you can see additional metrics for each page. You can see the number of users, the number of new users, and engagement metrics. Like, the

average number of page views per user. This metric will increase as people view the page multiple times. The average amount of time people spend viewing the page and the number of times people have scrolled each page. Then we can see the total number of events that have been collected on each page. This will include the event used to report on the page, plus events when people scroll, other events that are automatically collected by the 'Enhanced Measurement' feature, and any other events you've implemented. You can also adjust the 'Event Count' metric to only show you the number of events for a specific event by selecting it from the drop-down.

For example, GA4 will automatically track outbound links by default, so you can select the 'Click' event, to see the number of times people have clicked an outbound link on each of our pages. Along with the total number of events, the report also shows the number of conversion events that have been collected on each page. And any revenue that is associated with your pages.

So this default report provides a lot of information about our pages. And while it does order your pages by the overall number of page views, this isn't the same as the number of people landing on each of the pages.

Now, if you want to understand the first pages people see when they land on your website, you will need to create an exploration report. To do this select 'Explore,' and create a blank report. You can name the report 'Landing Pages'. Now we need to enable the dimensions and metrics we want to use in our report. Click the plus sign next to 'Dimensions,' search for 'Page,' Under the 'Page Screen' heading, here we can see different dimensions that can be used in the report. Let’s briefly look into some of the differences here.

The 'Page Location' dimension will show you the full URL of the pages people view. This will include the domain of your website, the page, and any query parameters.

'Page Path and Query String' will show you the path along with any query parameters (so everything after the domain of your website).

'Page Path and Screen Class' will show you the path, but without any query parameters.

'Page Title' will show you the title of the page, like we saw in the default report.

Let’s discuss a sample landing page report. To create a landing page report with GA4, log into Google Analytics and create a report from the Explore section, and create a new report. Within your report select 'Page Path and Screen Class,' and then click 'Import.' Now select the plus sign next to 'Metrics,' and search for 'Entrances.' This is one of the newer metrics in GA4 and if you hover over the name of the metric we can see the definition. This metric will show you “The number of times that the first event recorded for a session occurred on a particular screen”.

So you can combine this with the dimension you enabled to report on the first pages people see on your website. Select this metric, and also search for and enable 'Views' to show the total number of page views. And 'Engagement Rate,' this is like the opposite of 'Bounce Rate,' and 'Views Per User'.

You can explore and add other metrics relevant to you.

Next click 'Import,’ then add the dimension and metrics to our report. To do this, drag the 'Page Path' dimension under 'Rows' and the metrics under 'Values.' You can now see the top landing pages for your website based on the number of entrances for each page. You can take this report a step further.

You can modify it so that it shows you campaigns that are sending people to your website along with the landing pages they view. To do this, click the plus sign next to 'Dimensions' again and search for and enable 'Session Campaign'. Now drag this dimension under 'Rows'. This will include values that aren't for campaigns. Like ’organic', 'direct', and 'referral', so remove these from the report. To do this, scroll down to the bottom of the second column and click to add a filter. Select 'Session Campaign’ and choose 'Does Not Match Regex'. Now enter \(.*\) this will match any campaigns that contain an opening and closing parenthesis with something in between. Now click 'Apply'. You've now modified the report to focus on your campaigns and their landing pages.

So that's how you can report on landing pages in GA4. Follow these steps to understand which landing is performing the best for you. And also which campaigns are bringing you the best results. GA4 is very helpful in understanding user behavior and website performance. Use it optimally to get the best analytics to help you identify and fix areas of improvement.