At the time of creating outreach-based links, finding the perfect balance between scaling and personalizing is essential. This is something that a lot of people struggle with. No doubt, when you send personalized emails, you get better conversion rates. In this blog, we are going to talk about segmenting your link prospects so you can send personalized emails at scale. By personalized emails, we mean emails in which the context of your pitch is relevant to something specific they have done or said, or something that's important to them.
How to make your outreach emails personalized?
Let us explain it to you with an example. So, you want to get a link from a page on budgeting, and if you say something like this:
"Hey David, I read your post on budgeting methods. I have a page on credit cards and how it can help people budget. Link to me."
It simply shows that you have extracted just the main topic from the title. On the other hand, if you were to say something like:
"Hey David, I saw that you're recommending the 50/30/20 rule in your budgeting guide. Not sure if you're actually using this method for budgeting, but I tried it and it absolutely sucked. I found it to be flawed because of [this].”
Here we created a new budgeting method called the 90/5/5 rule which does [that]. You can also add “My personal savings have gone up by 47% in the last year and should only compound going forward. Would love to get your feedback and perhaps a mention in your post if you dig it?" The context of the pitch, "feedback and a mention" aka. a link, is relevant to something that they've said – and that's recommending the 50/30/20 budget rule.
Now, this lesson is not about outreach pitches – we'll get into that in a later module. The key takeaway from these examples is that linkable points a.k.a the things that reveal your seed prospects, naturally, make your outreach emails personalized. And because lookalike prospects are basically mirrors of your seeds, you can send almost the exact same email while maintaining the personalization factor, enabling you to scale your outreach campaigns.
How to make the process more efficient?
Now, to do it efficiently, all you need to do is group your prospects by segment. And each segment will get its own unique email. It is a much better way to segment your link prospects compared to more common techniques based on metric groupings.
To make it easier, let's go through an example related to an SEO stats page. When you create your SEO statistics page, you look at the anchor's report of competing pages only to notice that the majority of links were attributable to a specific stat. Let’s say the stat you see is 93%, which is in the context of online experiences, leads to hundreds of referring domains. But when you go to the page, there wasn't even a mention of that stat on it.
Once you do some research, you will find a more recent stat that you can add to your content – 68% of online experiences begin with a search engine. Now, by including this stat in your post, you can send a relevant pitch like:
"Hey, you're mentioning this 93% stat but it's not on the page you're linking to. Plus, that's super outdated anyway. More recent research shows that 68% of online experiences begin with a search engine."
So with that solidified, you just need to find lookalike prospects that mention the old stat, "93% of online experiences begin with a search engine." To do that, you can go to the Backlinks report and set the include filter to show backlinks that mention "93" in the anchor or surrounding text of backlinks.
Finding good seed prospects helps you to carefully craft your content and define your pitch angles. Finding lookalike prospects helps you to create a sizable and relevant list of prospects. And segmentation helps you to scale personalized emails. So, try out the methods and get amazing results!