The most useful resource for building strong keyword lists is the Google Ads Keyword Planner tool. Also, it can help get your PPC campaigns off to running.
We present you this blog to find out some profitable keywords for your next google ads campaign, along with some other helpful links and resources.
So to get started with the keyword research, go ahead and use tools, settings, and, later, a keyword planner where you'll be able to discover new keywords or get search volume and forecast.
When you're doing a pitch or just trying to figure out how much a new campaign is going to cost a client. You can either begin by clicking on discover new keywords or start with keywords. Or else, you can start with a website.
It doesn't have to be your website that you start with, so you can go to a big competitor. For instance, let's say you were selling men's watches. Then, you could go to a couple of larger websites or a website that is specific to men's watches or belongs to a particular niche.
You could type in that URL, and google will give you a bunch of information and keyword ideas based on that big site, so that's a great way to get started here with seed keywords. But first, let's find out what exactly is seed keywords:
What are seed keywords?
They're very broad terms to help you identify your product or your service. A seed keyword is a short-tail keyword with one or two words. They tend to have high monthly search volumes and high competition.
For example, if you are in e-commerce and you promote men's rings, then you can just type in men's rings, and you want to be super broad because your goal here is to get all of the keywords. You wouldn't want to leave any stone unturned.
Google has gone through this list of keywords, and it's grouped together some common types that they know, on average, you might not want to use. So if you're in e-commerce, you're going to want to uncheck all the brands that aren't on your site. For instance, if you're selling Adidas shoes on your site, you don't want to look at Nike keywords because someone's looking for Nike. It's not going to buy Adidas and most probably vice versa.
Obviously, there are going to be nuances in your particular niche or industry, but this is going to help you. Just take out the keywords that are going to be irrelevant to your particular offer and your customer.
Though you need to go through hundreds or thousands of keywords, however, once you do this, you're never gonna have to do it again because there are only so many different ways someone's going to search for your product or service.
Regardless, you want to be very specific, so if you look at a keyword
and you look at it, go well. Then you have two options-
1. Just ignore it because there are so many keywords in the world, and there's no need to have tire kickers clicking on your ads.
2. You could just add that to a list of 'check it out.'
So if you're not quite sure about a keyword, just take that keyword and go over to Google private browsing incognito mode, paste the keyword in, see what shows up, and see if the organic search results and the ads represent someone who would be actually looking for your product or service most of the time you're going to find that if it's on the fence, it's going to be a no because you don't want to pay for a keyword that you're not sure if it's a buyer.
You would want people who want to buy, not those people who are looking for a how-to article or just looking for a bunch of reviews because they're not quite ready to make a buying decision, and so once you've selected all of your keywords you can come up here and click on the plan and then go ahead and add it to a plan.
You can add it to an existing campaign, so if you click the existing one, you can create a new ad group. For example, you could select your match types.
It is recommended to leave it at the plan and then go to add keywords. Irrespective of your niche or industry, just to make sure that you don't get people who are information seekers or people who aren't ready to make a buying decision or jump on the phone with you and leave this interface.
Hopefully, this blog has helped you become more confident in using the keyword planner and in finding your keywords. So now, it is your turn to use all the formulas and follow the above-mentioned ways to grow your business and make yourself visible on search engines.