How to Use Google Trends for YouTube Video Content Ideas?

Team TypeStack
Team TypeStack ...
Dec 05, 2022  . 4 min read
How to use Google Trends for YouTube video content ideas - TypeStack
How to use Google Trends for YouTube video content ideas - TypeStack

One of the best ways to come up with YouTube topic ideas to get lots of views is by using Google trends. This is a very quick and easy way to determine if your video idea or blog has search demand on YouTube or Google in general. The main goal is to find a topic that had previously not been popular but is now starting to trend and therefore should be able to organically attract thousands of views.

In this blog, we are going to run through a quick case study. Then we'll go into some specifics on how to best use Google Trends to find content ideas.

First input a keyword for a particular topic in Google Trends. This will show you the relative search volume of that keyword. It will also show you the other related keywords and their relative search volume. This will help you understand which topics are being searched for and which topics you can write on to get good traffic and view. Often Google Trends will return a message saying your search does not have enough data, if there is not enough data to give a result. It does not mean there's zero search demand. It just means your search term is too specific or has very little interest.

Second, we recommend you select worldwide instead of any particular country. The reason for this is that you may have a really viable trending search term but it may not have enough search volume to register on a single country scale, and you may move on from this search term altogether. But if you select worldwide your pool of

search data is majorly increased and there may be enough data to represent a trend for that same search term. Furthermore, if you want to see a map of which country most of the search demand is coming from take a look at the interest by region, which is pretty self-explanatory.

Third, definitely play around with the length of your search term or perhaps swap a word around to be more generic. For example, a search term such as how to record a zoom video on mac, doesn't register any results but if you shorten it to how to record a zoom video you will see that results come up. Or if you just change one

word how to record zoom mac again you will see some results.

So the takeaways here are, search worldwide and look for that steep uptick. Start with a long tail search phrase and trim it back or change it around until you can register good results. That shows a trend for it from there you can move forward with the idea or dismiss it as not a great one and move on to another idea.

Let's now look at the trajectory of favorable trend lines so we're trying to identify ideas for video or blog topics. You want to find a topic over the last year or even five years that previously had very little search volume. And that is currently trending higher or even towards that 100 mark. For a brand new video or blog idea, you need to find a search topic that is trending now and preferably hasn't had much search demand previously.

So to further help you find a trending video topic, Youtube has a new research tab inside Youtube Studio. If you were to put a generic search term in this new Youtube research tool such as iphone, how to zoom, it would spit out a bunch of search terms that it claims has content gaps that have high search demand. And Youtube has cleverly provided a button next to that search term that immediately takes you to the Google Trend result for it. You can then use the Google Trend result to validate whether that content gap does indeed have high search demand. Don't forget to check out how a search term has performed over the last five years to get a better picture of its trend.

More on google trends down the bottom, you can see a couple of sections called related topics and related queries along with a few tools to help. You find some other ideas. So play around with that also.

Go ahead and use these tips we just talked about to create some high demand videos and blogs, with your next YouTube video or blog.