When it comes to finding a profitable niche, you can leverage the power of Google Trends. All you have to do is understand how to use this free tool. Google Trends is a great free tool in order to actually see what people are searching for. If people are searching for something that means that there is an interest in that particular topic. However, we would definitely not recommend building a whole business around the trend. Nevertheless, it can be interesting in order to create content and just create videos or utilize that trend in order to get traction in your business.
On Google Trends, just enter a term or topic. Let's assume you are from the fitness niche and you help people lose weight. So, you need to type diet and see what will pop up. Once you do so, everything related to the word diet will show up. However, this is not what you should be interested in. Rather, you should be interested in what is on the right at the bottom of the page which is called related queries.
You will find that there would be different queries. You can go through those queries and check out a few. For example, let’s say that you click on the sirtfood diet. If you do a quick research on Google, you will find that the sirtfood diet consists of three surface-rich green juices and a rich meal and dark chocolate.
Now what you can do is take those rough ideas and rough trends and put them actually in Amazon. You can carry out research to see what actually people are buying, what informative products people are buying, and what books people are buying. You can also go through the comments to see what actually people are searching for when they are jumping into the sirtfood diet. Using the info, you can create a product or create a video series about all that and then just start getting new people to come into your business
So, it just takes just around five minutes. However, we would repeat that it's not the best way to build a business around the trend; but it's definitely interesting in order to just get new people who are interested in your niche and then just get them into your core business which is actually helping their target audience.