How To Use Twitter Communities To Grow Your Brand?

Team TypeStack
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Twitter is one of the most popular social networks in the world today. There are over 500 million users and more and more businesses and brands are joining every hour.

The platform is a great way to interact with your customers and win their trust. Twitter followers are powerful and if you're able to build a community around a business, they're likely to be there as long as you are in business to buy from you, support you, and guide you.

Twitter is an amazing way to share information with your target audience. It is also a space that allows you to interact and engage with others, so you can connect with them more closely. Whether it's a discussion on Twitter spaces or a simple DM to share a stream of information from a variety of sources, this is the perfect place to connect with people from around the world.

It is one of those precious platforms that doesn't appreciate mindless social media scrolling, instead, gives you an opportunity to use social media for your own good.

By switching to Twitter, you can finally stop social media fatigue and start being present with a community that shares great ideas and thoughts. It is also a medium for brands to engage with customers and followers.

What are the Twitter communities?

Twitter communities are the new social media for users who share a common interest. The aim of Twitter communities is to make connections, share thoughts and ideas, and together create a space that facilitates knowledge sharing. The powerful thing about Twitter communities is their versatility; one can join in the conversations on a massive scale. Just like Facebook groups or Slack, you'll be able to make friends and build meaningful connections with people who are also interested in the same things as you are.

These Twitter communities often have groups and subgroups to make it easier for people to find similar interests. This can be achieved by using hashtags or user tags in their search bar and sorting them by location, topic, and people they follow.

Why you should use Twitter communities?

To boost your business, try using existing communities on Twitter or start one of your own. The ideal process for doing this is to identify groups or communities that have similar interests as you do and that have a high concentration of relevant followers. Use the data from these communities to interact and create a new relationship. 

If you want to connect with your audience, Twitter communities are an excellent way for brands. It works like Facebook groups wherein users are connected by shared interests, and brands can create a specific community for their target audience. This can be the foundation for building up your brand’s social media presence over time. 

Tweets are a powerful way to talk with your audience. As such, using them effectively on Twitter communities helps brands connect with users and get a better sense of what resonates with them.

Join thousands of community members on Twitter Communities to participate in the conversation and engage with your audience. This platform allows brands to keep tabs on their followers, community, conversations ideas, and insights.

Twitter Communities is designed to help you unleash the conversations around a brand's product or brand message, investigate how and why this group of people use your products or services, and make connections with them in person or collaborate as a different business.

How to use Twitter communities to grow your brand?

Tweet to network:

Networking is pretty much the whole reason you are on Twitter. Let the world know that you are ready to meet new people and start conversations. Twitter, as a platform, empowers you to have the power of reaching out to anyone from anywhere and get into talking. While connecting with people you need to be empathetic and care about them. Avoid sounding salesy, think you are having an in-person chat, and make the conversation about them.

Let Twitter be your search engine:

Use Twitter just like other search engines like Google and Bing. By searching on Twitter, you can easily find people who are talking about the product or services you sell and you can have a straight conversation right there.

Let us say you are a digital marketer, search by looking for digital marketing, digital marketing in the budget, looking for digital marketing in Hyderabad, and so on. This is how you can get potential customers for your business. You can also kill your competition if a potential client is not happy with the competition's services. That’s where you can swoop in, understand their problem, make a relationship, and get a new customer in your pipeline.

Ask questions:

While you create a name for your brand on Twitter, don't forget to keep up with the coming customer's needs. Ask questions via tweets and run polls to get an effective audience insight and change your strategy and execution accordingly. Delivering what your customers want will make you a popular brand among your audience in no time. 

You can also try asking questions that have nothing to do with your business but to only start a conversation. Ask simple questions like what is your favorite social media platform? What would you do in xyz situation? Remember, your goal here is to have some fun chatting with your Twitter community. 

Show them you are an expert:

People will only come to the people who can help them. When we say help or guidance, we all prefer expert advice. You can start tweeting about industry buzz or the latest industry news, this way you are showing your community and the potential customers what expertise you have and how you can help them with that. Sharing such industry knowledge will reinforce the fact that you are updated about what's new and your opinion about it will matter to people.

You can try using powerful vocabulary, facts, statistics, hacks, and tips to show that you know the relevant information to whatever your brand is about.

Such tweets tend to get more impressions and retweets from your Twitter community and this is the ideal way to grow your brand on Twitter.

As brands find new ways to connect with their audiences, Twitter communities are becoming an integral part of social media marketing in the race of reaching your audience. Although Twitter communities are still in the early stages of development, there’s a lot of potentials for brands to build lasting relationships with their customers and potential clients.

Always look out for new updates and features to tweak your Twitter strategy and research to build a beneficial Twitter community for your brand in less time. Twitter is an asset for brands today because it makes the experts, working professionals, business owners, startup founders, and many other experts come together in one place. Once a brand has successfully established a community amongst these geniuses, these communities can be used as powerful marketing tools to help build awareness and drive traffic to your business.