How to Write A Landing Page That Converts?

Team TypeStack
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In your sales funnel, your landing page plays a crucial role. If done correctly, your landing page can double your conversion rate, which means your business will generate 2x revenue. What is considered a good conversion rate? As per the statistics, 26 percent is the average figure. Only 10 percent of businesses have achieved a conversion rate of over 70 percent. 

But how to write a landing page that converts? What tips can enhance your landing page strategy? In this blog, we will focus on the key components that enhance the effectiveness of your landing page. 

It’s always better to have different landing pages for your marketing campaigns. The core aim of any landing page is to provide visitors with engaging information. If the content is interesting and informational enough, it will encourage the visitors to share their contact details. 

It all boils down to creating a list of engaged subscribers. It can be done by nurturing the relationship you share with your potential customers. 

You can capture more leads by sending potential customers to relevant and high-targeted landing pages. A home page might not deliver the right results as it is more like a PR site. It showcases your brand and builds credibility among your prospects. On the other hand, landing pages are primarily for building your list. 

Component #1: A free high-value promise

With your landing page, you must try your best to earn your prospect’s trust. The content should clearly convey the key benefits your prospects can expect. Make sure the benefits sound practical enough. In the web world, tons of content is already available for free. Hence, you need to offer something of high value. This way, your prospects might consider spending their money on your product/service. Also, make sure you fulfill your promise immediately.

Component #2: Give them a strong reason

Even when you are offering something for free to your visitors, you still need to give them a logically convincing reason to try your product/service. Tell them why your product/service is valuable. Also, tell them why you are offering it for free! Rather than being manipulative, be straightforward. For example, customer feedback is a logical reason you can think of.

Scarcity is an effective technique for increasing your conversion rates. You just need to make your offer sound limited. You can also add a bonus gift to your existing offer, particularly to the first 100 or 500 leads. In short, create a sense of urgency.

Component #3: Show social proof

Credibility is crucial when it comes to branding. Prospects prefer businesses that look trustworthy, and this is where social proof can help you out. Rather than tooting your own horn, let others spread positive words about your business. Social media proof can make it easier for potential customers to establish a positive relationship with your brand. On your landing page, make sure you include some great testimonials. You can also showcase how big your social media presence is. For example, you can mention the number of followers you have on Instagram, Facebook, Twitter, etc.

Component #4: Trust factors

Building trust with visitors is as important as working on your landing page design. To earn their trust, you can incorporate a privacy assurance on your opt-in form. It would make it clear how you will use the email address of your potential customers. Talk a little bit about the steps you have taken to make the landing page secure for them to visit.

Component #5: A crystal clear CTA

As a matter of fact, you get only 5 to 10 seconds to persuade your prospects to stay on your landing page. So, you’ve to be absolutely clear about what you want to offer them and the benefits they would get in return. Also, it should mention how they can get these benefits. In short, keep your Call to Action buttons easy to spot.

Component #6: Brand Consistency

A lot of copywriters often fail to maintain brand consistency in their landing page content. It is crucial to ensure that the language and the tone you use in your landing page, email campaigns, social media posts, etc. should be consistent. When you maintain a clear brand voice, the conversion rate improves significantly. So, make sure your brand has a unique and impactful voice all across the various channels.

Wrapping it up!

Building a landing page that converts get a lot easier when you follow the above-mentioned tips. Start thinking from your customer's shoes, and you will eventually get the hang of it. Next time you build a landing page, don’t skip these points!