Whether it's a B2C or B2B, email is one of the best ways to push your potential clients toward the sales funnel. And, if you're here reading about newsletters, you must be already aware of the power of email marketing campaigns and how crucial newsletters are for them.
So, here we are, ready to share all the amazing tips for crafting your newsletter content, how to get people to subscribe to your newsletter, and how to get people actually to open and read your newsletters.
But first, why should you have one?
Most people think about who opens emails- it turns out a lot of people, and if someone has specifically subscribed to your newsletter, they're already at least partially committed to you. So half of your marketing job is done- you have their interest, you have their ear, and you are in their inboxes with social media. It's difficult to market because there's so much noise, but with email marketing, you're right in front of them.
Usually, people at least skim every subject line of emails before they delete them, so you have an opportunity to get their attention. This makes email marketing critical and potentially impactful.
Another benefit of email marketing is the analytics with the email service where you can see who opened what, who clicked on what, and you can basically gauge the success of your different campaigns for each individual subscriber.
Now that we know why email campaigns are important let's talk about how to manage them. Though some of these tips aren't set in stone, every industry is a little bit different, and every audience is going to be a little bit different. So take these tips- see what you think applies to you and then measure their success of them and go forward from there.
Here are seven tips for crafting the content of your newsletters:
Use clear headings
You want your email to be skim-friendly means that if someone is just looking over it, they can see the headings and decide if they care about it enough to read that section. Most people skim, so if you don't have that kind of guide.
Try to use images for every heading. For example, if you want to announce an event on Instagram, include a graphic because having something visual gets a lot more attention than just saying, "hey, we're having a live stream come over."
If your letter is completely self-promo or news about you and your life, you probably won't gain or maintain a very consistent open rate. So, make sure you're giving your reader something. For example, exclusive discounts like 50% off of one of the marketing services. It is a really valuable time investment, so think about what you can offer that would make sense for your industry and your audience.
Link your stuff
If you're updating your subscribers on a recent project. For example, if you're a writer, then use a cute graphic or a character portrait or something to represent that project. Then make that image a link to somewhere that it was posted, like on Instagram. Every time you have a bit of information, try to also have a call to action. There's no reason to put something that might be interesting to your readers if you're not going to lead them somewhere else if they are interested. So typically, you want most of the things that you include to either be a funnel somewhere else or to be something that is of direct benefit to your reader, such as a download.
Keep it concise
Try to remain between two sentences to a medium-length paragraph under each heading. This just helps to keep it skimmable. The briefer, the better. Say what you got to say in a clean, concise manner and then hop to the next thing. But these are one of the tips that are going to vary by industry and readership, so do what you think is best.
Create an ideal reader
Basically, make up an imaginary person, their age, where they're from, and what they're interested in, or you pick an actual member of your audience that you feel represents the majority, and you write to them. This just makes your letters feel more personalized and less like you're sending something out to 800 people. So it makes your letters come off much more human, making them more readable.
Send a test email to yourself or someone else: Sending your test email to you or someone you know who is good at spotting errors is really helpful for your newsletters. Make sure that you preview your newsletter before you send it out to everyone. Also, make sure all of your links work and go to the correct place.
Take your time writing newsletters, and make them as interesting as possible so that they hold some value for your subscribers. Start by building trust with your welcome email and don't underestimate the power of your first sentence it's usually what shows in the preview and it's the first thing they'll read after they open it so take some time crafting a compelling subject line. That's all we got for you to write perfect newsletters. Hope this would help you create the best ones.