Unless you are an established author like Steven King or JK Rowling, people don’t know who you are. And if they don’t know who you are and what you write about, how and why will they buy your books or read your blogs?
This is where having a strong author bio comes into the picture.
An author bio is a piece of official information about the author and his/her work. A good bio leads to a good reputation, which helps in building good author authority. Let’s understand what author authority is, it is the authority or the command an author has built on a certain topic on the web.
It is believed that the concept of author authority came into the picture in 2011, when Google started displaying author pictures with the author’s Google Plus profile. But this stopped in 2014, however the concept of Author Authority stayed.
Google lays a lot of emphasis on user experience and being relevant to what the user is looking for. EAT score i.e., Expertise, Authority & Trust, is a metric that Google uses while scrutinizing the website. It has been mentioned in the Search Quality Raters Guidelines that says, to check the author’s name and his/her biography.
There is no evidence of EAT score affecting the search ranking. But John Mueller, Sr. Webmaster Trends Analyst, Google has quoted that the author page and EAT are more inclined towards user experience rather than ranking. However, a good bio can definitely help you build authority and trust with your readers.
There are many tips available for writing the best biographies. However, here are some of the best SEO tips on how to write an author bio in an effective manner. But first, let’s see what the author's bio is and why it is important.
What is the author's bio, and why is it important?
An author bio is a paragraph that includes your name, accomplishments, and a killer CTA. Ideally, the length of the author’s bio should be around 60-90 words. Plus, make sure to tailor your bio according to the target audience. Let’s say your articles are more on the witty and humorous side, then add a bit of humor in your bio as well.
Here’s why an author bio is important:
- It helps build credibility and establish trust within your target audience.
- It helps readers understand if reading what you have written is worth their time..
- It helps to build a human connection with your audience which helps to boost sales.
SEO tips for writing a bio
Write in the third person
The first and the most important part is to write in the third person. Of course, it may sound like a very obvious or small thing, but it is the biggest sign of amateurism.
So, it is best practice to write an author’s bio in third person format, which exhibits authority and power. It's your choice if you want to use ‘I’ and ‘me’, but it won’t leave a lasting impression on the reader.
Keep it short and concise
Your readers don’t want to get bored or listen to someone bragging about their achievements. So, keep your bio short and crisp. Remember, less is more. If you make it way too long, your audience might get overwhelmed, and you will become less credible.
You need to complete the bio within 100 words at maximum. Include information that tells the reader about the author’s expertise, experience, and past work.
Try not to include any additional personal information (which is, of course, not relevant) to make the paragraph long enough.
To give the bio creditworthiness, add the job title or achievements. It makes you look more like a specialist in a specific niche rather than a general content writer. Showing qualifications helps to you build credibility and authority on a subject matter.
But remember, you need to resist the urge to talk about each and every accomplishment. It may look unnecessary and showcase you in a negative way.
Writing style can tell an avid reader whether the author is a novice or an expert. To let the readers know that you have been in this particular field for a long time, mention your experience.
All your past work, jobs and achievements should also be mentioned. It will make the reader’s trust more solid in your content. It may be voluntary in the bio of general topics, but it is essential in “Your Money or Your Life” categories i.e., finance and health.
Readers will rely more on an expert who knows the core of a particular topic. That’s why it has become more important for the author to mention his/her experience and expertise.
Social media profile
Social media is a great way to let the readers see and enjoy more of your work. Add your social media links to the author’s bio page to click through. Make your social media profile a mix of entertainment and information that looks more professional rather than personal.
You can have real-time conversations with your readers, get their feedback on your latest blog and announce your upcoming projects. Exposure through social media is much wider than any other platform.
Use primary keyword
It is a no-brainer! The author bio page will have the author’s name as the primary keyword.
In addition to this you have to consider other important factors like on-page SEO, internal linking, and many more optimizing tips that increase the visibility of the author's bio page.
It is advised to use separate URLs for the author pages, though it is not compulsory. Separate URLs give the exact position on the search engine. It also affects the authors content on the original website.
To be more clear, let's take an example of HBR and The Guardian’s author bio pages. HBR has a standalone page for all the authors and The Guardian has a standalone profile page for each author.
Search engines have not confirmed the position of HBR authors. Therefore, the HBR author bio page is not in the first position of Google search.
Whereas the author bio of “The Guardian” appears in the first position without the search engine getting confused with other information.
Last but not the least, is to make sure to add a good photo of yours in the author’s bio, including the same on other platforms also. It's how your reader will recognize you everywhere.
A person may sometimes forget your name but will always recognize your face. Your profile image should be associated with your niche’s profile.
A high-quality picture with a neutral or no distracting background is always preferable. An unprofessional picture, like a picture from a party or beach will look amateurish.
These are a few things that differentiate an experienced writer from a newbie.
Here were some of the tips on how to write an author bio with no experience as well. So what are you waiting for? Craft a killer author bio today!
Types of author bios
If you are still confused, then there are a variety of examples on how to write an author bio. Take a look; you never know which idea might look interesting for your bio.
This bio page only includes the author's first and last name. There is no other information revealed here, not even the photo.
Take a look at the “Clutter,” where you will only find the name of the author as “By (author’s name).”
Name with headshot
Along with the name, the author's headshot is also included on the page to let readers feel more connected to the author.
For example “Buffer”; the author's name with a headshot appears on the top of the page just below the title. You can also add a read-time icon and format the headshot as per your liking.
Click on the author’s name, and the author's bio page will appear with all of his articles to date.
This one is the full page dedicated to the author. From author’s name to his/her credentials to hobbies and many more interesting facts are given in detail.
This type of author bio is suitable for specialists with long years of experience and a strong following around social media platforms.
Take a glimpse at “Reedsy” for better understanding of what information can be put out. You cannot blatantly write everything about yourself, and you need to measure before writing.
Some sites show their contributor’s name, i.e., checked by, edited by, or reviewed by appearing on the top of the page. The interesting part is that when you move the cursor to the name, a pop-up box will appear with details about the author.
This is a smart approach in articles related to health, fitness, finance, or science. With a specialist reviewing or editing the article, readers will feel the article has more accuracy and authenticity.
A good example of one such bio is “Verywellfit” to get some ideas.
The author's bio does not always have to be serious and formal. There is content for entertainment purposes and that’s where fun and informal author bios come into picture.
Your bio will be more interesting if your hobbies are also added to your profession.
Take a look at this author bio of “The Dog People” (visible at the bottom of the page) for reference.
Writing an author's bio is an extremely important part. Plus, just because you have written it once doesn’t mean you can keep using it for your entire life. You need to keep updating the author's bio from time to time. Keep adding all the significant milestones in your life and career.
By following the tips mentioned in this blog post, you can easily come up with an engaging author’s bio that can help you to boost visibility of your content.