Blogs are a great way to educate your target audience and share great content via various digital marketing channels like email marketing and social media advertising. One of the primary purposes of blog posts is to drive traffic to your website. But to do that, you must understand how to write blog content like a pro!
You must evaluate thoroughly what information you should include in your posts to target your readers. Rather than beating around the bush, your blog posts should be information rich. Also, the language of the blog post should be easy to comprehend. Length and format are other considerable factors, and you should optimize them to make your blog post more enjoyable to read. Let’s take a look at the main elements of a blog you need to focus on.
Here is how to write blog content to drive traffic
Below we have mentioned 13 critical elements of a blog post that you must focus on. But first and foremost, you must have a good flair for writing to make your blog stand out. Take a look.
Choose an engaging topic
Selecting a good topic becomes important as it acts as the first impression of your blog post. Users click on a post if the topic is engaging and relatable. Thus, always work on topics of interest to your audience. You need to think from their perspective too!
Many online tools help you understand what topics are working and how to refine your content creation strategy. You can also use social media platforms to ask questions about your customer's interests. In that case, you can get feedback from your readers.
Search engine friendly URL structure
SEO-friendly URL is simple, easy to read, and addresses the web page's content. URLs that are too complex can cause problems for crawlers to index. Google always prefers short and simple URL structures, so don't use numbers, dates, and other irrelevant things.
Also, you need to ensure the URL is descriptive so that people viewing the link know exactly what to expect when they click it. For example, if you're searching for information related to sports cars, a URL like https://en.wikipedia.org/wiki/sportcars will help you choose to click on that link.
Headlines not only affect your blog's click-through rate but also set the perfect tone and main topic of your article, reflecting the context of the blog content. You need to make it concise and to the point. Headlines alone can increase traffic to your articles by up to 500%. You should use numbers and keywords to optimize your blog in search performance.
Subheads are also essential for an influential blog post, mainly serving three purposes. Those are
- They break up the type of content for more visual appeal
- They help the readers navigate to the key sections.
- They boost search engine optimization and elevate the ranking.
Using descriptive phrases that express your sub-headers main "idea" can help improve your SEO. This can help readers who may want to go back and repeat the main points even after they have finished reading the sub-headings.
Include Author’s bio
If you have no author's profile, you could be making a big mistake! The author’s profile is essential to a blog post because it adds more credibility to your blog. It also provides more context to the readers when they learn more about the author. You can also build a parallel experience like a real person post and use his links on social media accounts like Facebook, Twitter, Linkedin, etc.
Use the right keywords
When you write a blog post, you need to include the right amount of keywords in the body of the article. If you overdo it, it can lead to issues like keyword stuffing or clouding. However, recent research shows that keyword usage and density are becoming less important to Google. Google's algorithms have become smart enough to understand blog posts and index them for search. So, if you explain your topic well, Google will figure out everything. There is no need to mess with hard-to-use keywords.
Provide Table Of Contents
The table of contents in blog posts serves two purposes. It gives your reader an overview of the content and structure of the document. Also, they take your readers directly to a specific section of your blog, without forcing them to scroll down.
You will make a big mistake if you don’t create a Table of Contents (TOC), as the reader won’t be able to navigate. Also, the TOC in above-the-fold content will decrease the bounce rate as the user will find this intended answer in one go.
Introduction with a hook
As headlines attract more clicks, interesting introductions will retain the readers to read the whole blog. It also helps the readers understand what you are going to offer in that blog post. You should always keep the introduction within 100 words and add the primary keyword once. Also, it should include a statement or query about the topic and emphasize why this is important.
You may have heard that a picture is worth a hundred words. So, engaging visualization is more important because the human mind constantly works on visualization. You can increase your readers’ focus with the use of right images, infographics, videos, graphs, etc. Engaging images and gifs in a blog post can have several benefits. They help you present data in an easy-to-understand way. They also make decision-making easier for the users.
Call-to-action (CTA) guides potential customers regarding what to do next and helps move users down the sales funnel, removing tentative frictions. At the end of the blog post, it's essential to have a CTA that leads to some action afterward.
The first step for CTA is to decide what action you want your visitors to take after they read other blogs on your site or check out the products and services you offer. You can also capture a prospect's contact information by offering exclusive content in exchange for their contact numbers or email address.
High quality internal links
Internal links usually connect content and inform Google about the structure of your website, so it is a crucial factor in SEO. You can set up the hierarchy of your site so that your most important pages get more link juice.
You should focus on providing useful information with relevant internal links when writing blog posts. Proper post markers are beneficial because they can be initial links that direct users to the related topics pages.
The length of blog posts usually varies by topic and audience. Still, it's a good idea to target between 1,500 and 2,000 words in most cases. In SERP rankings, data suggest that longer blog posts seem to perform better.
Content length is a crucial element of a blog, but using filler words to increase the content length can backfire! To figure out the ideal length of your blog posts, first you should analyze your competitors’ blogs. If the content only needs around 1000 words to describe everything in detail, that's enough.
A well-written conclusion
The conclusion isn't just the end of the ending. Rather, sum up the entire post again. After reading the entire blog, the reader may have missed one or two vital points. You can guide your readers to their next blog posts by using internal links.
You can also provide a call to action, instructions on downloading a PDF guide, or filling out a registration form. So the conclusion is a great opportunity to re-emphasize the purpose of your blog and influence your readers to take the action they want after reading your article.
So, we hope this article has answered your questions related to what information should be included in blogs. Apart from the technical elements, there is a strong influence of writing style, delivery, and prose to catch the eyes of the user. Blogs allow you to not only communicate your expertise to the public but also answer specific questions. You can build strong and everlasting relationships by answering your reader’s queries.