How To Write A Good Call To Actions For B2B With Examples?

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<b>How to write good CTAs for B2B business - TypeStack</b>
How to write good CTAs for B2B business - TypeStack
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A compelling CTA plays a key role in increasing the conversion rate for your business. Before we delve into how to write a call to action properly, let’s first understand what it is. And if you are looking for the best call-to-action (CTA) for your business, you have come to the right place (wordplay like this is also an excellent way to write a CTA).

What is a call-to-action?

Before we begin, let’s talk about what is a call-to-action.

Call-to-action (CTA) is a marketing terminology designed and used to compel your users and audience to take an immediate action or purchase from your business. A CTA comprises words or phrases used in sales scripts, web pages, advertising messages, and many more.

Simply put, it is a phrase used to attract your customers to interact with your business.

To help you understand better, let’s see an example of a good call-to-action.

This is a Facebook ad by Coursera advertising their Google Project Management certification course. What makes the CTA compelling is that it creates an urgency to start learning ‘today’ and gives the users an extra attraction of a 7-day, full access free trial.

Now that brings us to the next question: What is a good call- to-action?

What is a good call-to-action?

What goes inside making a sound and compelling CTA is a question that every business owner asks time and again. So, we have narrowed it down to a brief list of a few things you need to remember when designing your CTA.

  • Always use a strong command verb at the beginning of your CTA
  • Provoke emotion or enthusiasm in your reader
  • Ensure you make it clear why should your audience take the desired action
  • Fear of missing out, aka, F.O.M.O is your biggest weapon
  • Know what device your audience is likely to use
  • A little creativity can take you a long way
  • Always back your facts and statements with numbers

One more thing to keep in mind is that you should always include these 3 elements in your CTA.

  • Add a sense of urgency
  • Always keep it short and concise
  • Deliver the CTA in two different ways

Now that we have covered almost everything you would need to know in theory about writing solid and compelling CTAs, it is time that we show you what good CTAs are with the help of visual examples that we found on various mediums.

10 best examples of a good call-to-action for businesses

1. Inno Supps

Inno Supps is a natural and health products company that focuses on sports supplements as well as health and wellness supplements that are free of artificial sweeteners, fillers, and harmful additives.

Key points to note from this ad:

Clearly stated what the product is about. Inno Supps has mentioned the product and how it can help you if you purchase it.

Added an attractive offer. The 100% money-back guarantee offer will compel the users who are in the market for such a product to purchase it.

Creativity. The ad copy was designed very creatively.

2. iHerb

iHerb is a United States-based retailer that sells approximately 30,000 natural products across 1,200 popular brands. It was established in 1996 and has been a global leader in health and wellness, with products ranging from vitamins and supplements to self-care, grocery, and beauty.

Key points to note from this ad:

By highlighting ‘26 years’, they generate a feeling of trust in the reader's minds.

They have used the question ‘Have you tried iHerb?’ to entice the reader to want to try it if they haven’t.

They are attracting customers by providing a discount of 26%.

3. Bath & Body Works

Bath & Body Works is an American retail store chain that sells lotions, candles, soaps, and fragrances. It is the largest bath soap chain in the United States. They have been in business for 30 years, have more than 1,600 retail locations and in the U.S., and are also present in approximately 400 stores and 30 e-commerce websites worldwide.

Why does this work?

Use of F.O.M.O.: The C.T.A’s 'Don't miss out!' and 'Hurry, offer ends soon!' create a sense of fear of missing out in the reader's minds, and they are more likely to click on this ad and make a purchase instantly.

They have listed their low price in bold. Nothing attracts a customer more than low prices.

4. Grammarly

Grammarly helps improve your writing with its communication assistance, which includes spell check, punctuation check, grammar check, plagiarism check, and much more. It offers real-time suggestions to help you write the best possible content.

It analyzes your sentences as you write and adds color-coded underlines to words and phrases where you can improve your writing.

Key points to note from this ad:

F.O.M.O. The C.T.A. 'Last Chance for 50% Off Grammarly Premium' is used to create a sense of fear of missing out in the reader's mind. This will entice the reader to make a purchase.

The offer' 50% off all premium plans' is displayed in bold and center, which acts as the main attraction of the whole ad.

The C.T.A. 'let us handle citation so you can write' gives readers the feeling that they can trust and rely on the brand.

5. Livspace

Livspace is a home interior and renovation company that is headquartered in Singapore, and was founded by Anuj Srivastava and Ramakant Sharma. It provides interior design and renovation services in India and Singapore.

Here is why this ad is effective:

They opted to use a very simple and straightforward CTA offering you a modular kitchen for your homes.

The ‘Get Quote’ button is a great attraction for customers to get an estimated price before purchasing.

The CTA ‘Best-in-class design consultation’ is used to attract customers by promising them the best services possible.

6. Rajasthan Royals

Rajasthan Royals, popularly known as RR, are a franchise cricket team based in Jaipur, Rajasthan, that play in the IPL (Indian Premier League). It was founded in 2008 as one of the first eight IPL franchise teams and won the tournament that year. RR is known to unearth hidden, high-potential talent.

Key takeaways from this ad:

Urgency: The CTA ‘Learn Sports Marketing Today!’ is used to create a sense of urgency and urge readers to take up their services today.

The phrase ‘Get 30% Off & a chance to win signed merch by Rajasthan Royals’ displays two benefits that the reader would get from them. First, a discount of 30%, and second, signed merch which acts as a secondary incentive to take the desired action.

The ‘Learn More’ CTA button leaves any extra information for the landing page.

7. Scaler

Scaler was incubated inside the InterviewBit in 2019. It is a platform that enables people to learn new programming skills and practice interview questions to help them succeed in their careers. It caters to the needs of working professionals in the tech industry looking to enhance their skills and boost their careers.

Why does this ad work?

The use of multiple words and first-person phrasing in a call to action increases relatability and click-through rate (CTR)

It provides all the details the user would need to know to decide on whether to sign up or not.

The CTA ‘Python Bootcamp for Beginners’ clearly indicates that it is an introductory level class.

8. Airtel

Airtel is an Indian global telecommunication service company based in New Delhi, India. It operates in 18 countries in Africa, South Asia, and the Channel Islands. It provides 4G and 4G+ to its users. It is also upgrading its infrastructure, as they are planning to start offering 5G services.

Key takeaways from this ad

Creativity: The display shows a man with a SIM card wrapped just outside a door in this ad. That is a creative way to show that your SIM card will be delivered to your doorstep.

Urgency: Two CTAs, 'Book Your Airtel Postpaid SIM Now!' and 'Book Now', are used to create a sense of urgency in the reader's minds and entice them to make the purchase now.

The call to action button coordinates with the rest of the design elements.

9. Campus France

Campus France is a public institution promoting French higher education abroad and welcoming international students and researchers to France. It encourages International mobility and manages scholarship programmes and the alum network.

Key takeaways from this ad

The CTA ‘Apply Now’ creates a sense of urgency.

The CTA ‘Free registration- Book Your Seat’ is being used to attract customers to book their seats with the help of ‘free’ registration.

The primary purpose of this ad is to promote higher education in France, and they have highlighted the word ‘France’ in bold.

By adding the names and logos of specific institutions, they are increasing their credibility and instilling trust in the minds of the reader.

10. ISB Executive Education

Executive Education at the Indian School of Business conducts executive education programmes for senior and top leaders across industries and geographies.

Key takeaways from this ad

The CTA ‘Apply Now’ creates a sense of urgency.

The CTA ‘Gain an edge with ISB Executive Education | Apply by Sep 15, 2022’ not only creates a sense of urgency but also tells the reader what they will get from the services.

Adding that they rank #23 worldwide increases their credibility and ensures that they are reputed and can be trusted.

Time to design your own CTA!

You have seen 10 of the best call-to-action examples we could find online from numerous recent marketing campaigns. So, it is time that you add your CTA to a list of the best CTAs on the internet.

Let the Conversions BEGIN!