How To Write Page Titles and Meta Descriptions for SEO

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SEO can be a bit of a mystery for writers. What do you need to include in your page titles and meta descriptions to make sure your articles get found online? In this post, we'll break it down for you so you can get started with SEO-friendly titles and meta descriptions. Well optimised page titles, i.e., titles tags and meta descriptions, can help increase your click-through rate from search, get you more traffic from organic search, and also help your rankings. Therefore, they're really really important. Page titles are definitely one of the most important elements of on page SEO.

What are page titles and meta descriptions?

Page titles and meta descriptions are in reality certain forms of metadata. Metadata is code on your website, which isn't actually visible when you're browsing on a page. 

Page Title

Title tags or page titles are the short descriptions of web pages that appear on the top of the search results and the browser. Likewise, when you're on Google and you see those big blue links that turn purple, once you've clicked on them, those are the page titles.

Meta description

Meta descriptions are descriptive text that appear below the page titles. They briefly describe the content of a web page. It's typically between 150-160 characters long, and its primary purpose is to give the searcher an idea of what the page is about.

How can metas impact SEO?

They help you get more traffic to your website, because if you have compelling page titles and meta descriptions, when people see your page in the search results, they're much more likely to click on it. So you should make sure your meta titles and meta descriptions are closely matched with what the user is searching for. If Google doesn't like the meta description you've submitted, it will use its own, which it will create from content on your page. So, page titles and meta descriptions are important because they're going to increase the percentage of people that see your website in search results, and click through and visit your site.

Every page on your website should ideally have a page title and meta description. The most convenient way to find page titles and meta descriptions, is to view the page source on any page, and look for the title tag and inside that you will find the page title. To look for the meta description, look for something similar to “meta name description, and you have metadata, which makes up the meta description.

All pages on your website must have a different page title or title tag and meta description. 

How to write the perfect page title and meta description?

  • Research

You should do some research to see what Google is showing in the SERPs as page titles and meta descriptions for keywords relevant to your website or web page. This will help you understand what your competitors are doing and how you can optimize your page title and meta description to make sure you rank on the top positions. So to have complete control on what Google shows your users, make sure you write  page titles and meta descriptions within the character limit. Use enticing text to make sure you get click throughs, including your USPs, offers, etc.

  • Search Intent

Another important factor to consider is search intent. It is important to understand your user, why is he using that search term, what is his intention, what is the problem he is looking to solve. If you are able to understand these questions and provide relevant answers to them, your user will most likely click on your website or web page. So it is important to make sure your page title and meta description clearly talk to the user and answer questions for a particular keyword keeping search intent in mind.

  • Character limit

One question that every SEO specialist battles with when it comes to page titles and meta descriptions is character limit. What is the best length? There isn’t a perfect answer. Although Google has a character limit, it is difficult to identify. The challenging part about page titles and meta descriptions is Google has a pixel width as a maximum length, not essentially a fixed number of characters. For example, if your page title was just one single letter, repeatedly, you could probably fit a lot more of the same letters in that space, compared to a sentence with letters of different sizes. So having a character limit for paget titles doesn’t really make sense. Although most page titles use between 30 and 60 characters. You can find several page title and meta description length checkers online which will give you the pixel width. For meta descriptions, the pixel width is usually between 730 and 928 pixels, which is difficult to track. Hence, it’s best to stay between 130 to 140 characters.

To sum it up make sure your page title and meta descriptions are descriptive, attractive, and enticing. Do your research before you begin writing. Understand your users search intent, what is the problem you are trying to solve. Make sure you include USPs, offers, and your strengths. And lastly stay within the character limit. Also make sure you track and monitor the performance of your page titles and meta descriptions. This will help you understand what is working and what is not, so you can revisit the ones that aren’t performing well.